Head of Marketing - SSEA / AMEPK

Key responsibilities of role

• Leads marketing strategy development across crops and CUs for the geographical target to maximize customer experience and ROI
• Leads, coaches and manages the dedicated marketing teams across two regions and related budget to maximize brand value and customer experience, optimizing the product portfolio for the targeted customer segment.
• Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all CUs.
• Ensure branding remains aligned to global guidance across region and , customer segments
• Signs off 5 year planning .
• Develops strategy driving customer value proposition across crops and regions.
• Collaborates with cross-functional teams to ensure alignment with business objectives, guiding Marketing Heads in the design of effective go to market strategies
• Own and manage Marketing Budget (includes A&P spend) ensuring deployment in line with agreed strategies and with the purpose to maximize return on investment
• Co-develop strategy for in & out licensing activities by identifying gaps and business opportunities and providing inputs to Regional Alliance Lead.

• Streamline and prioritize market segments developing marketing digital strategies and governing their implementation to create a compelling offer

Knowledge, experience & capabilities

• Several years of experience in brand management, marketing, and customer experience
• Experience in managing teams and leading cross-functional projects
• Experience in developing and executing marketing strategies and plans
• Experience in analyzing market trends and customer insights to inform business decisions
• Experience in managing budgets and financial performance

Competencies

• Strong leadership and communication skills
• Strategic thinking and problem-solving abilities
• Ability to collaborate and build relationships with internal and external stakeholders
• Analytical skills and ability to use data to drive decision-making
• Customer-centric mindset and focus on delivering exceptional customer experiences
• Adaptability and flexibility to work in a fast-paced and changing environment.