Head Product Marketing
About simulationHub<\/b>
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simulationHub is on a mission to democratize simulation technology. We build industry\-specific SaaS applications on our cloud CFD platform, making high\-fidelity engineering simulation accessible on any device \u2014 laptops, tablets, or smartphones.
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Our product portfolio spans three verticals:<\/b>
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- Autonomous Valve CFD (AVC) <\/b>\u2014 Automated CFD analysis for valve manufacturers, replacing weeks of manual simulation with a self\-driving workflow. 15\u201320+ paying subscribers across global markets including Bray <\/span>International, Entech Controls, Flo\-Tite, and GM Engineering.
<\/li>- Buildings AI<\/b> \u2014 AI\-powered LEED and ECBC energy compliance automation, turning $100K+ certification workflows into $500 automated assessments. First paid customer secured.
<\/span><\/li>- Fabric Duct Design Suite<\/b> \u2014 Design and simulation tools for fabric duct manufacturers, launched with active partnership pipeline.
<\/span>We serve HVAC, architectural, valve, and building construction industries \u2014 helping leaders improve design performance early in the cycle and accelerate time\-to\-market.
<\/li><\/ul>The Role<\/b>
<\/div>This is not a "create some content and run campaigns" role. This is a leadership hire<\/b> \u2014 the first dedicated product marketing leader for a business unit that has validated product\-market fit across multiple verticals and now needs to build the commercial engine to scale from early traction to 100+ customers per product line.
<\/div>You will own the entire product marketing function: positioning, go\-to\-market strategy, demand generation, sales enablement, competitive intelligence, and brand building \u2014 across AVC, Buildings AI, and Fabric Duct.
<\/div>You will work directly with the BU Head and engineering teams to shape product direction, drive launches, and grow adoption post\-launch.
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<\/div>What You'll Do<\/b>
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<\/div>Strategy & Positioning<\/b>
<\/b><\/div>- Define and own product positioning, messaging, and value propositions for each product vertical (AVC, Buildings AI, Fabric Duct)
<\/span><\/li>- Develop go\-to\-market plans for new product launches, feature releases, and market expansions
<\/span><\/li>- Build competitive intelligence frameworks \u2014 track existing competions, and emerging cloud\-native simulation tools
<\/span><\/li>- Define pricing and packaging strategy in collaboration with leadership<\/span>
<\/li><\/ul>Demand Generation & Growth<\/b>
<\/div>- Own the marketing funnel from awareness to MQL to sales handoff
<\/span><\/li>- Plan and execute campaigns across channels: webinars, workshops, email nurtures, content marketing, landing pages, social media, and industry events
<\/span><\/li>- Drive inbound lead generation through thought leadership content (LinkedIn, technical blogs, whitepapers, case studies)
<\/span><\/li>- Manage and optimize the website and digital presence for conversion<\/span>
<\/li><\/ul>Sales Enablement<\/b>
<\/div>- Build sales collateral: pitch decks, one\-pagers, ROI calculators, competitive battle cards, demo scripts
<\/span><\/li>- Enable the sales process with prospect\-ready materials that address buyer objections across different personas (CTOs, Design Heads, Sustainability Officers)
<\/span><\/li>- Support key deals with custom content and positioning guidance<\/span>
<\/li><\/ul>Events & Industry Presence<\/b>
<\/b><\/div>- Represent simulationHub at industry events (Valve World, ACREX, ASHRAE events, ISHRAE conferences)
<\/span><\/li>- Plan booth presence, speaking opportunities, and workshop delivery
<\/span><\/li>- Build relationships with industry associations (IVAMA, ASHRAE, ISHRAE)
<\/span><\/li><\/ul>Brand & Content<\/b>
<\/div>- Build simulationHub's brand identity and voice across all touchpoints
<\/span><\/li>- Create and manage a content calendar that drives organic traffic and positions simulationHub as a thought leader in simulation democratization
<\/span><\/li>- Produce marketing content: case studies, application notes, video scripts, social media campaigns
<\/span><\/li><\/ul>Team Building<\/b>
<\/div>- Build and lead a small, high\-performing marketing and communications team over time
<\/span><\/li>- Manage external agencies, freelancers, and vendor relationships for specialized projects
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<\/div><\/span>Requirements<\/h3>
Who You Are<\/b>
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<\/div>Must Have<\/b>
<\/div>- Engineering background (Mechanical or related field) + MBA in Marketing/Communications (or equivalent experience)
<\/span><\/li>- 5\u20138 years of B2B SaaS product marketing experience, preferably in technical/engineering software
<\/span><\/li>- Experience taking a product from early traction to growth stage \u2014 you've built the playbook, not just executed someone else's
<\/span><\/li>- Strong storytelling ability \u2014 you can translate deep technical concepts (CFD, thermal simulation, LEED compliance) into buyer\-friendly narratives
<\/span><\/li>- Data\-driven \u2014 you set KPIs, measure funnel performance, and iterate based on evidence
<\/span><\/li>- Hands\-on digital marketing skills: SEO, email automation, LinkedIn campaigns, Google Ads, webinar platforms
<\/span><\/li>- Excellent communication and writing skills in English
<\/span><\/li>- Comfortable working in a lean, fast\-moving team where you own outcomes end to\-end
<\/span><\/li><\/ul>Nice to Have<\/b>
<\/div>- Domain knowledge of Building Simulation, HVAC, or Valve industries
<\/span><\/li>- Familiarity with the CAE/simulation software landscape
<\/span><\/li>- Experience marketing to global B2B buyers (North America, Europe, Middle East)
<\/span><\/li>- Understanding of LEED, ASHRAE 90.1, ECBC, or related green building standards
<\/span><\/li>- Experience with Zoho CRM/SalesIQ, HubSpot, or similar marketing automation platforms<\/span>
<\/li><\/ul>What We Offer<\/b>
<\/div>- Competitive compensation: (based on experience and fitment)
<\/span><\/li>- Direct leadership role with high visibility and ownership
<\/span><\/li>- Opportunity to build the marketing function from the ground up for a product portfolio with validated global customers
<\/span><\/li>- Work at the intersection of AI, simulation, and sustainability \u2014 high\-impact, high\-growth space
<\/span><\/li>- Employee development, mentorship, and a defined career path
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<\/div><\/span>Benefits<\/h3>
- Direct leadership role with high visibility and ownership
<\/span><\/li>- Opportunity to build the marketing function from the ground up for a product portfolio with validated global customers
<\/span><\/li>- Work at the intersection of AI, simulation, and sustainability \u2014 high\-impact, high\-growth space
<\/span><\/li>- Employee development, mentorship, and a defined career path
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<\/div><\/span> - Opportunity to build the marketing function from the ground up for a product portfolio with validated global customers
- Direct leadership role with high visibility and ownership
- Familiarity with the CAE/simulation software landscape
- 5\u20138 years of B2B SaaS product marketing experience, preferably in technical/engineering software
- Manage external agencies, freelancers, and vendor relationships for specialized projects
- Create and manage a content calendar that drives organic traffic and positions simulationHub as a thought leader in simulation democratization
- Plan booth presence, speaking opportunities, and workshop delivery
- Enable the sales process with prospect\-ready materials that address buyer objections across different personas (CTOs, Design Heads, Sustainability Officers)
- Plan and execute campaigns across channels: webinars, workshops, email nurtures, content marketing, landing pages, social media, and industry events
- Develop go\-to\-market plans for new product launches, feature releases, and market expansions
- Buildings AI<\/b> \u2014 AI\-powered LEED and ECBC energy compliance automation, turning $100K+ certification workflows into $500 automated assessments. First paid customer secured.