India Foods_Assistant Brand Manager_Mumbai

Job Title: Assistant Brand Manager, Retail

Position Summary

We're seeking an Assistant Brand Manager passionate about food and consumers. You will be instrumental in shaping comprehensive marketing strategies, from ATL and BTL campaign development to consumer promotions and visibility initiatives, ensuring strong brand presence and market share. A critical aspect of this role involves a genuine interest in the culinary landscape, participating in product tasting and evaluation with the consumer's preferences and cultural nuances always at heart. You'll lead cross-functional teams, manage agencies, and analyse market trends to build strong brand equity. If you're a strategic, results-oriented professional eager to make a global impact in F&B, join us.

Main Responsibilities
Accelerate Growth: Jump into the exciting world of marketing! You'll craft and execute smart ATL & BTL strategies for our top markets, creating campaigns that truly connect with diverse cultures through engaging campaigns.
Become a Consumer Insight Pro: Get to know consumers across different regions inside and out. Your understanding of their behaviours won't just inform; it will actively shape how we build strong brand equity and awareness, making our brands truly resonate.
Own Media That Moves the Brand: This role goes beyond campaign execution; it’s about shaping smart, insight-led media plans that grow reach, relevance, and results. You’ll partner across teams and agencies to place the brand in the right moments, making every media investment work harder and land stronger.
Lead Projects, See Results: Enjoy a role with real ownership and freedom. You'll take your strategic ideas from concept to completion, guiding cross-functional teams and managing timelines to deliver projects that hit market needs effectively and efficiently.
Team Up & Make Things Happen: Be the go-to person, bringing together internal teams, key partners, and external agencies. Your leadership will ensure our business goals translate into fantastic campaigns and flawlessly executed programs.

Stay Ahead of the Curve: Keep a close watch on the category trends! You'll track market shifts, competitor moves, and consumer trends to develop proactive brand strategies and campaigns that keep us relevant.
Turn Data into Action: Dive into the numbers and pull out the real story. Your monthly business analyses will provide crucial insights, helping our teams spot trends, grab opportunities, and tackle challenges with agility.
Smart Spending, Big Impact: Manage and optimize our Marketing budget like a pro. You'll ensure every investment is strategic, delivering maximum impact and efficiency.

Preferred Qualifications

MBA from a reputed institution

•2+ years of experience as an Assistant Brand Manager
•Personal fit with the Company's culture: passionate, quality and results-oriented, high level of integrity, supportive, open, flexible, and focused.
•Able to think intuitively about consumer needs and beliefs and be able to execute it in the Marketing Mix
•Strong critical thinking and strategic reasoning skills.
•Proactive approach to workload management
•Excellent communication and influencing skills - able to communicate (verbal and written) ideas with learning concisely.
•Ability to work in a team
•Able to think laterally around problems to create solutions.
•Able to plan effectively, to handle complex project implementation and time management.
•Strong views but with an openness to listen to others and to challenge stance to provide the best solutions.
•Commercially minded and Consumer focused
•Curious to learn, Innovative, Self-starter