Inside Sales Manager— Outbound (Institutional Outreach)
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About India Market Entry (IME):www.indiamarketentry.com<\/a><\/span><\/span><\/b><\/span><\/span>
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India Market Entry (IME) is a boutique market\-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68\-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing team with new Lead\-Generation Specialist (LGS) roles focused on driving high\-quality lead qualification and sales conversions.<\/span><\/span><\/span><\/span>
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ABOUT THE ROLE<\/span><\/span><\/b><\/span><\/span>
<\/p>You will drive strategic outbound outreach to roughly 2,500 priority institutions: international schools (IB and Cambridge), Tier\-1 CBSE, higher education, and government education bodies. The role involves identifying the right decision\-makers, building qualified opportunities, and scheduling high\-value meetings for the institutional Lead Sales Managers to pitch, demo and close. Institutional sales cycles are long (60\u2013180 days) and political (Principal, Head, Trustee, Procurement) \u2014 you bring the patience and the institutional literacy to make them tractable.<\/span><\/span><\/span><\/span>
<\/p>Responsibilities:<\/span><\/span><\/b><\/span><\/span>
<\/p>\n \n Own a defined sub\-universe of 600\u2013800 institutions; refresh and tier the list monthly with Marketing.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Run multi\-touch outbound sequences \u2014 phone, email, LinkedIn, WhatsApp \u2014 to named decision\-makers at each institution.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Reach 60\u201380 dialled prospects per day; complete 140\u2013180 live decision\-maker conversations per month.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Run the 6\-section qualifying questionnaire on every contacted institution; route qualified prospects to LSMs.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Map and maintain decision\-maker structures for every active account \u2014 Principal, Academic Head, Trustee, Procurement, key influencers.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Convert webinar attendees into meetings within 24 hours; own the post\-event motion for every Knotral and partner webinar.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Run a structured quarterly re\-engagement programme against 12\-month\-dormant accounts.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Coordinate calendar logistics for LSM in\-person site visits \u2014 institutional sales often have an in\-person leg.<\/span><\/span><\/span><\/span>
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Requirements<\/h3>\n \n Skills Required :<\/span><\/span><\/b><\/span><\/span>
<\/p>\n \n 3\u20135 years of B2B inside sales with institutional outreach exposure \u2014 edtech, ELT, publishing, assessment, or adjacent.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Comfort speaking with senior school leadership (Principals, Heads, Directors) \u2014 no phone\-fear under any circumstance.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Working knowledge of the Indian K\-12 board landscape: IB, Cambridge, CBSE, ICSE \u2014 and what distinguishes them.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Fluent in English and Hindi; strong written\-email skills for institutional follow\-up.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Discipline with CRM and LinkedIn Sales Navigator \u2014 saved searches, alerts, account tracking.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Prior experience selling into Indian schools, principals, or academic heads.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Familiarity with the Indian school FY procurement cycle (Feb\u2013April for next academic year).<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Working knowledge of a regional Indian language relevant to a major K\-12 cluster (Tamil, Telugu, Marathi, Kannada, Bengali).<\/span><\/span><\/span><\/span>
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Benefits<\/h3>\n \n
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Benefits offered:<\/span><\/span><\/b><\/span><\/span>
<\/p>\n \n Competitive fixed plus performance\-linked incentive, paid monthly.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Cohort learning, daily 1\u20132 PM collaborative coaching, monthly certification.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Career path into Senior ISM, Cohort Lead, or transition into institutional LSM by mutual agreement.<\/span><\/span><\/span><\/span>
<\/p><\/li>\n Direct exposure to international education brands and senior school decision\-makers across India<\/span><\/span><\/span><\/span>
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India Market Entry (IME) is a boutique market\-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68\-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing team with new Lead\-Generation Specialist (LGS) roles focused on driving high\-quality lead qualification and sales conversions.<\/span><\/span><\/span><\/span> ABOUT THE ROLE<\/span><\/span><\/b><\/span><\/span> You will drive strategic outbound outreach to roughly 2,500 priority institutions: international schools (IB and Cambridge), Tier\-1 CBSE, higher education, and government education bodies. The role involves identifying the right decision\-makers, building qualified opportunities, and scheduling high\-value meetings for the institutional Lead Sales Managers to pitch, demo and close. Institutional sales cycles are long (60\u2013180 days) and political (Principal, Head, Trustee, Procurement) \u2014 you bring the patience and the institutional literacy to make them tractable.<\/span><\/span><\/span><\/span> Responsibilities:<\/span><\/span><\/b><\/span><\/span> Own a defined sub\-universe of 600\u2013800 institutions; refresh and tier the list monthly with Marketing.<\/span><\/span><\/span><\/span> Run multi\-touch outbound sequences \u2014 phone, email, LinkedIn, WhatsApp \u2014 to named decision\-makers at each institution.<\/span><\/span><\/span><\/span> Reach 60\u201380 dialled prospects per day; complete 140\u2013180 live decision\-maker conversations per month.<\/span><\/span><\/span><\/span> Run the 6\-section qualifying questionnaire on every contacted institution; route qualified prospects to LSMs.<\/span><\/span><\/span><\/span> Map and maintain decision\-maker structures for every active account \u2014 Principal, Academic Head, Trustee, Procurement, key influencers.<\/span><\/span><\/span><\/span> Convert webinar attendees into meetings within 24 hours; own the post\-event motion for every Knotral and partner webinar.<\/span><\/span><\/span><\/span> Run a structured quarterly re\-engagement programme against 12\-month\-dormant accounts.<\/span><\/span><\/span><\/span> Coordinate calendar logistics for LSM in\-person site visits \u2014 institutional sales often have an in\-person leg.<\/span><\/span><\/span><\/span> Skills Required :<\/span><\/span><\/b><\/span><\/span> 3\u20135 years of B2B inside sales with institutional outreach exposure \u2014 edtech, ELT, publishing, assessment, or adjacent.<\/span><\/span><\/span><\/span> Comfort speaking with senior school leadership (Principals, Heads, Directors) \u2014 no phone\-fear under any circumstance.<\/span><\/span><\/span><\/span> Working knowledge of the Indian K\-12 board landscape: IB, Cambridge, CBSE, ICSE \u2014 and what distinguishes them.<\/span><\/span><\/span><\/span> Fluent in English and Hindi; strong written\-email skills for institutional follow\-up.<\/span><\/span><\/span><\/span> Discipline with CRM and LinkedIn Sales Navigator \u2014 saved searches, alerts, account tracking.<\/span><\/span><\/span><\/span> Prior experience selling into Indian schools, principals, or academic heads.<\/span><\/span><\/span><\/span> Familiarity with the Indian school FY procurement cycle (Feb\u2013April for next academic year).<\/span><\/span><\/span><\/span> Working knowledge of a regional Indian language relevant to a major K\-12 cluster (Tamil, Telugu, Marathi, Kannada, Bengali).<\/span><\/span><\/span><\/span> Benefits offered:<\/span><\/span><\/b><\/span><\/span> Competitive fixed plus performance\-linked incentive, paid monthly.<\/span><\/span><\/span><\/span> Cohort learning, daily 1\u20132 PM collaborative coaching, monthly certification.<\/span><\/span><\/span><\/span> Career path into Senior ISM, Cohort Lead, or transition into institutional LSM by mutual agreement.<\/span><\/span><\/span><\/span> Direct exposure to international education brands and senior school decision\-makers across India<\/span><\/span><\/span><\/span>
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