Inside Sales Manager - Outbound (Publishers, B2B EdTech & B2I Non-Hardware)
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About India Market Entry (IME):<\/span><\/span><\/b><\/span><\/span>www.indiamarketentry.com<\/u><\/span><\/span><\/b><\/span><\/span><\/a>
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\n <\/div>India Market Entry (IME) is a boutique market\-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68\-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing and lead\-generation team with new Inside Sales Manager (ISM) roles focused on driving high\-quality lead qualification and sales conversions<\/span><\/span><\/span><\/span>
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\n <\/div>ABOUT THE ROLE<\/span><\/span><\/b><\/span><\/span>
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You open conversations with the people building India's institutional content and software landscape \u2014 BD heads at S. Chand, Navneet, Pearson, Oxford, MTG, and the long tail of national and regional publishers; partnership and product heads at B2B edtech companies that sell to schools and institutions (LEAD, Teachmint, Classplus, Schoolnet, and the broader school\-software universe); and BD heads at B2I non\-hardware solutions providers (LMS, ERP, school\-management platforms, assessment platforms, spelling\-bee operators, language\-lab software). These are peer conversations, not vendor pitches. You qualify prospects against our publisher partnership models (Content licensing, Tech\-in\-Print, Tech\-via\-Channel, Distribution) and our B2B/B2I institutional partnership models (Licensing, Integration, Co\-Sell, White\-Label), and hand off framework\-aligned meetings to the LSM team.<\/span><\/span><\/span><\/span>
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\n <\/div>Responsibilities:<\/span><\/span><\/b><\/span><\/span>
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\n <\/div>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Maintain three sub\-lists: Indian Publishers (~3,500), Indian B2B EdTech companies (~250), B2I non\-hardware solutions providers (~150) \u2014 tiered and refreshed monthly.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Run multi\-touch outbound sequences (email + LinkedIn primary, phone secondary) to BD heads, product heads, and CEO\-office contacts.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Reach 60\u201390 decision\-makers per month through live conversation or substantive written exchange.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Apply the lane\-specific questionnaire \u2014 focused on content/tech posture, integration appetite, and which of our publisher or B2B/B2I institutional partnership models is in scope.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Coordinate with Marketing on partnership\-positioning collateral; this lane needs custom one\-pagers, not generic flyers.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Maintain quarterly cadence with dormant contacts \u2014 publisher, B2B edtech, and B2I sales cycles all run long.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Coordinate event\-driven follow\-ups around Frankfurt Book Fair, London Book Fair, BETT India, ASU+GSV, and Indian publisher industry events.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Flag publisher, B2B edtech, and B2I market intelligence into the Marketing revision log \u2014 leadership changes, content/product gaps, partnership signals.<\/span><\/span><\/span><\/span>
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Requirements<\/h3>
Skills Required:<\/span><\/span><\/b><\/span><\/span>
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\n <\/div>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>4\u20136 years of B2B inside sales or business development with publishing, B2B edtech, institutional\-software, or content\-licensing exposure.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Strong written\-English skills \u2014 outreach to BD heads must read peer\-to\-peer, not vendor\-to\-buyer.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Working knowledge of the Indian publishing landscape, the Indian B2B edtech landscape, and B2I institutional\-software providers.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Comfort with senior B2B conversation \u2014 BD heads, product heads, occasionally founders.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Fluency with LinkedIn Sales Navigator and structured outbound sequencing.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Prior experience in publisher BD, B2B edtech partnerships, school\-software BD, or LMS/ERP/assessment\-platform partnerships.<\/span><\/span><\/span><\/span>
<\/p>\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Familiarity with B2B/B2I commercial models \u2014 revenue\-share, licence fees, per\-seat pricing, white\-label economics, API/integration deals.<\/span><\/span><\/span><\/span>
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India Market Entry (IME) is a boutique market\-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68\-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing and lead\-generation team with new Inside Sales Manager (ISM) roles focused on driving high\-quality lead qualification and sales conversions<\/span><\/span><\/span><\/span> ABOUT THE ROLE<\/span><\/span><\/b><\/span><\/span> You open conversations with the people building India's institutional content and software landscape \u2014 BD heads at S. Chand, Navneet, Pearson, Oxford, MTG, and the long tail of national and regional publishers; partnership and product heads at B2B edtech companies that sell to schools and institutions (LEAD, Teachmint, Classplus, Schoolnet, and the broader school\-software universe); and BD heads at B2I non\-hardware solutions providers (LMS, ERP, school\-management platforms, assessment platforms, spelling\-bee operators, language\-lab software). These are peer conversations, not vendor pitches. You qualify prospects against our publisher partnership models (Content licensing, Tech\-in\-Print, Tech\-via\-Channel, Distribution) and our B2B/B2I institutional partnership models (Licensing, Integration, Co\-Sell, White\-Label), and hand off framework\-aligned meetings to the LSM team.<\/span><\/span><\/span><\/span> Responsibilities:<\/span><\/span><\/b><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Maintain three sub\-lists: Indian Publishers (~3,500), Indian B2B EdTech companies (~250), B2I non\-hardware solutions providers (~150) \u2014 tiered and refreshed monthly.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Run multi\-touch outbound sequences (email + LinkedIn primary, phone secondary) to BD heads, product heads, and CEO\-office contacts.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Reach 60\u201390 decision\-makers per month through live conversation or substantive written exchange.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Apply the lane\-specific questionnaire \u2014 focused on content/tech posture, integration appetite, and which of our publisher or B2B/B2I institutional partnership models is in scope.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Coordinate with Marketing on partnership\-positioning collateral; this lane needs custom one\-pagers, not generic flyers.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Maintain quarterly cadence with dormant contacts \u2014 publisher, B2B edtech, and B2I sales cycles all run long.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Coordinate event\-driven follow\-ups around Frankfurt Book Fair, London Book Fair, BETT India, ASU+GSV, and Indian publisher industry events.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Flag publisher, B2B edtech, and B2I market intelligence into the Marketing revision log \u2014 leadership changes, content/product gaps, partnership signals.<\/span><\/span><\/span><\/span> Skills Required:<\/span><\/span><\/b><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>4\u20136 years of B2B inside sales or business development with publishing, B2B edtech, institutional\-software, or content\-licensing exposure.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Strong written\-English skills \u2014 outreach to BD heads must read peer\-to\-peer, not vendor\-to\-buyer.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Working knowledge of the Indian publishing landscape, the Indian B2B edtech landscape, and B2I institutional\-software providers.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Comfort with senior B2B conversation \u2014 BD heads, product heads, occasionally founders.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Fluency with LinkedIn Sales Navigator and structured outbound sequencing.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Prior experience in publisher BD, B2B edtech partnerships, school\-software BD, or LMS/ERP/assessment\-platform partnerships.<\/span><\/span><\/span><\/span> \u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Familiarity with B2B/B2I commercial models \u2014 revenue\-share, licence fees, per\-seat pricing, white\-label economics, API/integration deals.<\/span><\/span><\/span><\/span>
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<\/p><\/span>Requirements<\/h3>
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