Intern, Brand & Marketing (Ascott Star Rewards)

Job Responsibilities:

• Assist ASR members with inquiries and concerns related to bookings, troubleshooting, and general programme information.

• Identify and consolidate booking issues reported through our brand website/app, ensuring they are addressed efficiently and members receive timely resolutions.

• Liaise with internal stakeholders, including IT, Digital, Data, and Operations teams, to support the implementation of new tools, enhancements, and system improvements.

• Analyze and provide monthly performance metrics for membership enquiries, identifying areas for improvement and optimization.

• Assist in user acceptance testing (UAT), process documentation, and rollout activities for new initiatives and system enhancements.

• Develop and compile informative training materials for ASR team members on Ascott brands and loyalty programme details, equipping them to confidently assist our valuable members.

• Analyze the loyalty landscape, uncovering valuable insights and trends to inform future strategies.

• Contribute to the launch of new loyalty initiatives, assisting with operational coordination and on-the-ground activation.

• Identify opportunities to streamline and improve operational processes through automation, digitalization, and workflow enhancements.

• Job Requirements:

• Currently pursuing a Diploma or Degree in Hospitality, Marketing, Business, Analytics, Information Systems, or a related field.

• Passion for the hospitality industry and a desire to learn and grow.

• Strong computer skills and proficiency in Microsoft Office, particularly Excel and PowerPoint.

• Strong analytical abilities and a keen eye for detail.

• Excellent written and verbal communication skills.

• Ability to work independently, take initiative, and manage multiple priorities effectively.

• Strong organizational and project coordination skills.

• Ability to identify inefficiencies, challenge existing processes, and recommend practical improvements.

• Strong stakeholder management and interpersonal skills, with the ability to work effectively across multicultural teams.

• Interest in digital transformation, automation, customer experience, and loyalty programmes.

• Familiarity with data analysis, business intelligence tools, workflow automation platforms, or AI tools is an advantage.

• Exposure to generative AI and Large Language Models (LLMs) for productivity, research, or business applications is a plus.

• Strong ethical values with a professional demeanor.