International Sports Marketing Lead

Apple’s Sports Marketing team is seeking an experienced individual to join as the International Marketing Lead. This role will help drive the development of marketing strategy, operations, and end-to-end execution of global campaigns that build awareness, growth and engagement for the Sports business. - Help optimize the performance of Apple’s sports properties globally - Analyze critical new business opportunities including new sports rights - Set benchmarks and KPIs for the Sports business including the Apple Sports app - Collaborate cross-functionally to support on-going strategic planning processes - Develop and own models for key strategic initiatives - Monitor industry trends worldwide to identify key market insights - Manage a variety of projects and initiatives with minimal direction - Present analyses and recommendations to senior executives Minimum Qualifications 15+ years of experience in sports marketing, entertainment, or digital media, with a proven record of leading high-impact sports marketing initiatives and driving user growth, engagement, and retention for consumer-facing digital/mobile products. Expertise in developing and executing multi-geo, integrated, insight-driven marketing campaigns — from brand strategy through full-funnel activation — with exceptional storytelling that connects creative ideas to measurable business outcomes. Highly skilled at leading cross-functional teams and translating data and insights into actionable marketing strategies and presentations for senior leadership. Bachelors Degree Preferred Qualifications Deep passion for sports, technology, and media, with a strong understanding of sports culture, fan behavior, and emerging consumer trends; proven ability to adapt creative and messaging across diverse regions and markets. Self-starter who thrives in a fast-paced, ambiguous environment — integrating marketing, product, and business priorities while putting the Apple user at the center of every decision to ensure each experience feels distinctly Apple. Exceptional relationship-building and interpersonal skills; able to foster strong partnerships across internal teams and external stakeholders to deliver impactful marketing initiatives. MBA, a plus