客戶經營暨數位通路經理

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

客戶經營暨管理，以提升跨售效能

• 制定年度客戶經營、名單管理與跨售策略，規劃並執行行銷活動以支持營運目標。
• 建立名單使用流程與管理機制，確保前線業務及合作單位有效運用。
• 分析成效指標，提出成效優化方案。
• 名單型行銷活動規劃與執行
• 既有客戶經營（CRM、回購、交叉銷售、會員經營等）
• 推薦制／MGM／會員類型活動
• 與銷售單位或業務通路合作之行銷專案

商品策略規劃、新商品發想與銷售分析

• 支援保險商品之策略規劃與企劃推動，包含新商品發想、商品定位與銷售策略規劃，定期進行競爭市場與同業商品分析，盤點市場缺口與商品機會；
• 同時負責既有商品銷售表現之分析，與商品策略要求，並提出商品結構或策略調整建議。
• 新商品上線時，需規劃核心銷售賣點、銷售主軸與通路推廣策略，並配合 VFA 進行商品導入與推廣。

商品專案推動與行政支援

• 支援商品相關專案之推動與營運執行，包含商品上架流程協助與跨部門溝通、商品系統維護。
• 因應法令或管理需求進行商品異動與內容調整、配合查核需求進行相關資料與網頁內容更新。
• 配合直效行銷通路商品上下架與相關文件維護等行政作業。

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.