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Signify

Key Account Manager, Mass Market Retail

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About Signify


Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.


At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.


Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.


More about the role


Your challenge

Lighting accounts for almost 20% of global electricity use and here at Signify we are focused on delivering unique sustainable value and energy efficient solutions to our customers and consumers.

With our outstanding range of products already available via a number of modern retail and consumer channels in Malaysia, we are now seeking a motivated and high performing Key Account Manager to join our team to help us drive this continued success.

Your responsibilities

Reporting directly to our Consumer channel, you will have ownership of significant key accounts. You will be responsible for:

Business Planning & Commercial Excellence

  • Develop and execute annual customer business plans to achieve sales, profitability, and market share targets.
  • Developing and executing sales strategies (inclusive of pricing and promotions) to drive profitable sales volumes and revenue growth
  • Manage strategic Mass Modern Trade customers and assigned key accounts, develop new accounts for Mass Modern Trade as well as Branded Retail channel.
  • Lead commercial negotiations covering annual agreements, promotional investments, pricing, assortment, and trade terms.
  • Build strong relationships with key decision-makers and influencers within customer organizations.
  • Conduct regular business reviews and identify opportunities to accelerate growth
  • Competitor analysis and developing a deep understanding of the industry landscape to assist in spearheading the growth of categories within key accounts
  • Actively contributing to the team to improve processes and building a strong team spirit

Business Planning & Commercial Excellence

  • Drive forecasting accuracy, inventory management, and demand planning in collaboration with Supply Chain and Operations teams.
  • Analyze customer performance, market trends, and competitive activities to develop actionable growth strategies.
  • Monitor ROI on trade investments and promotional activities.
  • Ensure disciplined execution of account plans and sales fundamentals.

Branded Retail Channel Development

  • Develop and execute the strategy for expanding the branded retail channel.
  • Identify and recruit suitable channel partners to establish branded retail touchpoints.
  • Define commercial models, operating standards, and performance metrics for the channel.
  • Collaborate with Marketing and Retail Excellence teams to enhance brand visibility and customer experience.
  • Drive channel productivity, profitability, and long-term sustainability.

Cross-Functional Leadership

  • Work closely with Marketing, Finance, Supply Chain, Customer Service, and Trade Marketing teams to deliver customer commitments.
  • Lead cross-functional initiatives to improve customer satisfaction and business performance.
  • Ensure compliance with company policies, commercial governance, and trade investment guidelines

Our offer

This is an outstanding opportunity to join a market leader in the Lighting industry. Our product portfolio is unrivalled with consistent R&D in new products and technologies. You will be part of a team that has a strong work ethic with an emphasis on autonomy and the opportunity to drive your own growth and career. Ongoing training and support is provided as is regular reviews of your development plans in what is truly an international organisation.

We are looking for

  • Bachelor's Degree in Business, Marketing, Management, or related discipline.
  • Minimum 5–8 years of experience in Key Account Management, Modern Trade Sales, or Commercial Management.
  • Proven experience managing large Mass Modern Trade chains and national retail accounts.
  • Experience in FMCG, Consumer Durables, Consumer Electronics, Home Improvement, or related industries preferred.
  • Demonstrated experience in customer negotiations, joint business planning, and commercial strategy development.
  • Experience in channel development, retail expansion, or branded retail concepts is an added advantage.
  • Ability to travel frequently to customer sites and stores

Critical Competencies

  • Strategic Thinking
  • Commercial Acumen
  • Key Account Management
  • Negotiation & Influencing Skills
  • Business Planning & Analytics
  • Structured Problem Solving
  • Stakeholder Management
  • Execution Excellence
  • Entrepreneurial Mindset
  • Customer-Centric Approach

Everything we’ll do for you


You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.


Come join us, and together we can light up the future.