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zuru

Key Account Manager / Senior KAM Central & Eastern Europe - HM/SM

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We are looking for a passionate and driven Key Account Manager who is not afraid to take on new challenges and build strong, long-lasting client relationships.

We are open to candidates with varying levels of experience, and the position will be shaped accordingly to ensure the right fit for the successful candidate's background, expertise, and career aspirations.

About ZURU 🚀

đź“Ť ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

đź“Ť Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Millie Moon, RASCALS, BONKERS Pet Treats, DAISE Beauty, and GUMI YUM Surprise and more!

đź“Š Role Purpose:

You will lead ZURU’s rapidly growing Consumer Goods business across the hypermarket and supermarket channel in Poland and CEE, managing the full FMCG portfolio. With full P&L ownership, you will drive sales, profitability, and market share through strategic customer partnerships, commercial negotiations, and category growth initiatives. This is a high-impact role for an entrepreneurial, results-driven professional who thrives in a fast-paced environment and is passionate about turning opportunities into results.

  • Disrupt the market by developing and executing customer strategies that drive growth, challenge established players, and deliver superior outcomes for consumers and customers.

  • Drive ZURU’s financial performance by maximizing sales, profitability, and P&L delivery while identifying opportunities to fuel future growth and innovation.

  • Build long-term strategic partnerships through effective negotiations and Joint Business Plans that create sustainable value for both ZURU and its customers.

  • Influence ZURU’s strategy through customer advocacy, leveraging market and customer insights to shape decision-making and strengthen competitive advantage.

  • Champion ZURU’s entrepreneurial culture, fostering collaboration, innovation, and a people-first mindset as the business continues to grow.

đź“Ś Key Responsibilities:

  • Lead financial performance across the HM/SM channel in Poland and CEE, driving sales growth, profitability, forecasting accuracy, and achievement of key commercial targets.

  • Execute with excellence by maximizing the availability, visibility, and impact of ZURU brands through best-in-class distribution, merchandising, and marketing activation.

  • Lead cross-functional collaboration to deliver customer growth, P&L objectives, successful product launches, and high-impact commercial initiatives.

  • Manage key accounts and strategic partnerships, building strong customer relationships that drive long-term mutual growth and business success.

  • Develop customer strategies that unlock growth opportunities, strengthen market position, and secure cross-functional support for execution.

  • Coordinate trade marketing across the region, aligning promotional plans, shopper marketing investments, and in-store activations to ensure consistent execution across Poland and CEE.

  • Foster Team Culture and Development: You will be cultivating a team environment that supports innovative market disruption and rapid growth, while resolving business challenges, building relationships, and enhancing capability development.

đź’ˇ Skills & Experience Required:

  • 3 - 6+ years’ experience working directly with top Polish and CEE hypermarket/supermarket retailers (Carrefour, Kaufland, Auchan, Leclerc, Tesco, Dino, Netto, Ĺ»abka, Selgross, or similar), either in an account manager, category manager, or other customer-facing sales position

  • An Entrepreneurial mentality, acting as an owner of your business

  • Track record of advancement and hunger for growth in role and responsibility

  • Excellent communication, presentation and negotiation skills

  • Grocery or Pet Food experience preferred, but not necessary

  • Fluency in English and Polish; additional CEE language (Czech, Slovak, Hungarian or Romanian) a plus

How You’ll Make an Impact?

  1. Short-term impact: You drive immediate growth by executing on existing momentum, brand launches, and growth plans. Strong execution of retail strategies and merchant relationships leading increased space both in and out of aisle. Strong promotion plan.

  2. Long-term impact: You build a strong, data-driven partnership with the leading HM/SM retailers across Poland and CEE (Carrefour, Kaufland, Auchan, Leclerc, Tesco, Dino, Netto, Żabka and others), you help to position the company as a category leader, driving sustainable growth and brand equity. Strategic planning, guided innovation plans with NPD, and ensuring adaptation to stay ahead of retail trends ensure that the company remains competitive.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

🌱 Culture for Growth – a high-performance environment with opportunities to stretch and succeed

🌎 Global Opportunities – work with colleagues and partners across Europe, Asia and the US

💡 A-Player Team – collaborate with some of the best talent in the industry

⚡ ZURU – Tomorrow Reimagined

🚀ZURU.com

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