Lab Marketing Manager

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JOB DESCRIPTION:<\/div>

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Business Development & Marketing
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Identify potential clients across industries (manufacturing, pharma, food, healthcare, construction, government, etc.) for lab testing
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services. Promote NABL\-accredited laboratory capabilities (water, air, soil,
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effluent, food, noise, ambient air, etc.). Prepare and present proposals, quotations, and service portfolios to clients.
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Support in empanelment processes with government, public, and private sector companies.
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Client Engagement & Relationship Management
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Develop and maintain strong relationships with existing and prospective clients.
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Coordinate client queries regarding sampling, testing methods, and standards.
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Provide timely follow\-up on leads, quotations, and client approvals.
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Coordination & Reporting
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Work closely with the lab operations team to schedule sampling, testing, and timely delivery of reports.
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targets. Maintain MIS reports for leads, prospects, conversions, and revenue
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Track competitor activities and suggest strategies for market positioning.
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Compliance & Awareness
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Maintain awareness of regulatory requirements under CPCB, SPCB, MoEF&CC, and BIS standards related to laboratory testing.
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Ensure client communication highlights compliance benefits of HECS
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