Lead – Adops Mobile Performance (Campaign Manager)
COMPANY\nSUMMARY: We help brands and advertisers\nunlock growth through precise targeting, fraud\-free delivery, and scalable user\nacquisition. Backed by deep integrations with premium supply partners, OEMs,\nand app developers, we deliver performance with quality, scale, and speed.\nRecognized as a Great Place to Work for four consecutive years and ranked among\nthe Top 100 Companies for Women, we are committed to building not just\nsuccessful careers, but lasting legacies.<\/span><\/span><\/span><\/span><\/span> ABOUT THE\nJOB:<\/span><\/span><\/span><\/span><\/span><\/b> We are looking for a highly driven and experienced Performance\nMarketing Lead to own, drive, and scale our Mobile Performance campaigns across\nglobal markets. This role demands not just campaign execution expertise but\nalso strategic leadership, cross\-functional collaboration, and the ability to\ndeliver measurable business outcomes.<\/span><\/span><\/span><\/span> Job\nTitle: Lead \u2013 Adops Mobile Performance (Campaign Manager).<\/span><\/span><\/span><\/b> <\/span><\/span><\/span><\/span><\/span><\/p> <\/span><\/span><\/span>
<\/span><\/span><\/span><\/span><\/b>Born in\nIndia, built for the world \u2014 Xapads is a 20\-year\-strong programmatic force with\noffices in New York, London, Dubai, Singapore, Jakarta, and more. We\u2019re not\njust present in global markets \u2014 we\u2019re making waves. With our in\-house\nplatforms like Xerxes (Mobile 1st Performance DSP),<\/span><\/span> <\/span><\/span><\/span>Xaprio (Mobile & Web DSP) and Unwire (CTV\nDSP), we empower 200+ leading brands and agency partners, including GroupM,\nPublicis, OMD, and Dentsu.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>
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<\/span><\/span><\/span><\/b>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Own and\nlead the strategy, execution, and optimization of large\-scale Mobile\nPerformance campaigns across multiple markets.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Drive\nrevenue growth, profitability, and client success with complete P&L\nresponsibility for assigned accounts.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Lead\nexecution across premium supply channels such as OEM, Programmatic, P2P Sharing\nApps, Keyboard Apps, & Direct Apps.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Define,\nmonitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene,\nRetention).
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Analyse\nlarge\-scale campaign data to identify trends, uncover insights, and implement\nadvanced optimization strategies.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Act as a\ntrusted advisor to clients, presenting insights, recommendations, and growth\nopportunities at a strategic level.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Mentor,\nmanage, and upskill a team of campaign managers, ensuring consistent delivery\nexcellence.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Collaborate\nwith sales, supply, data, and product teams to innovate and strengthen the\nperformance marketing ecosystem.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Identify\nand onboard new supply opportunities and technologies to future\-proof\nperformance marketing capabilities.
<\/span><\/span><\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Drive process improvements to scale\noperations, ensure campaign hygiene, and enhance client satisfaction.<\/span>
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<\/span><\/span><\/span><\/b>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span>8\u201310 years of proven experience in Mobile\nPerformance Marketing / User Acquisition, with at least 3 years in a leadership\nrole.
<\/span><\/span><\/span>●<\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Strong expertise as Campaign Manager for User\nAcquisition & Re\-engagement campaigns via In\-App marketing.