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ADI Global Distribution

Lead Generation Coordinator

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ADI Global Distribution is currently seeking a Lead Generation Coordinator to play a critical role in driving lead pipeline creation across our EMEA markets. You will be responsible for identifying, building and qualifying high-value target audiences aligned to our Ideal Customer Profiles (ICP's) and progressing prospects through the early stages of the funnel – from initial identification through to MQL and SQL. Working closely with Marketing Automation, Internal Sales and Regional Marketing teams, you will ensure consistent flow of high-quality, sales-ready opportunities into the business.

JOB DUTIES:

  • Identify and define target audiences aligned with regional ICP's, growth priorities and campaign objectives
  • Build and maintain high-quality prospect lists, translating and targeting strategy into actionable audience in partnership with Marketing Automation
  • Qualify inbound and outbound leads against defined ICP and scoring criteria, driving consistent conversion to Marketing Qualified Leads (MQL's)
  • Align closely with Internal Sales and Marketing Automation to refine qualification frameworks, scoring inputs and MQL acceptance criteria
  • Manage early-stage lead engagement and progression through targeted outreach and follow-up, advancing high-intent MQL's to Sales Qualified Leads (SQL's)
  • Ensure clear structured SQL handoff to Internal Sales, including relevant context and engagement history
  • Drive pipeline creation by optimizing Lead > MQL > SQL conversion rates, identifying friction points and improving funnel velocity and lead quality
  • Provide input into nurture strategies and collaborate with Marketing Automation to enhance progression through the funnel
  • Maintain accurate and high-quality data within Salesforce, ensuring all leads, activities and lifecycle stages are correctly tracked and governed
  • Support effective lead routing and lifecycle progression in collaboration with Marketing Automation and Internal Sales
  • Monitor and report on lead performance, conversion rates and pipeline contribution, ensuring aliment with campaign tracking and revenue attribution
  • Deliver insights to improve targeting qualification and early-stage engagement effectiveness
  • Partner cross-functionally with Marketing Automation, Internal Sales and Regional Marketing to align audience strategy, lead quality and pipeline outcomes

YOU MUST HAVE:

  • 1–3 years’ experience in lead generation, demand generation, SDR, or B2B marketing/sales support
  • Strong understanding of lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics
  • Experience working with Salesforce or similar CRM platforms
  • Familiarity with intent data and enrichment tools (e.g., Leadfeeder, Trigify or similar)
  • Experience in lead qualification, nurturing or pipeline progression activities
  • Strong analytical mindset with ability to interpret funnel performance and conversion metrics
  • Highly organised and detail-oriented approach to data and process management
  • Strong communication skills with ability to align across marketing and sales teams
  • Ability to operate effectively in a fast-paced, target-driven environment

WE VALUE:

  • Understanding of revenue attribution models and marketing analytics
  • Exposure to Account-Based Marketing (ABM) strategies
  • Familiarity with data enrichment platforms
  • Experience working closely with Marketing Automation teams and supporting audience strategy development

WHAT'S IN FOR YOU:

  • Health package
  • Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident
  • Flexible working hours
  • English classes during working hours
  • Employee referral bonus program
  • Well-equipped office

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