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Spectra Technovision

Lead / Manager - MarCom [Ahmedabad - Work from office - 5 days working week]

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Job\nDescription<\/span> <\/span><\/b>
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We are seeking an experienced\nMarCom Manager to lead Marketing Communications and Enablement for our Growth\nfunction. This role is at the intersection of B2B marketing, ABM, video\ncontent, SEO, and BD enablement. The incumbent will be responsible for creating\nvisibility, executing targeted campaigns, and empowering Business Development\nteams with intelligence, collaterals, and digital engagement tools that drive\nmeasurable growth.<\/span><\/span>
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Salary<\/span><\/span><\/span><\/b> \u2013<\/span><\/span><\/span>
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It will depend on the role/hierarchy\n fitment.<\/span><\/span> Salary should not be a constraint for a good\n resource<\/span><\/span><\/span><\/b>
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Industry <\/span><\/span><\/span><\/b>\u2013<\/span><\/span><\/span>
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Office\n Equipment / <\/span><\/span><\/span>Automation<\/span><\/span><\/span><\/a><\/span> / IT Software &\n Software Services / Electronic / Security and Surveillance<\/span><\/span><\/span>
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Functional Area <\/span><\/span><\/span><\/b>\u2013<\/span><\/span><\/span>
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Marcom \- Digital\n Marketing<\/span><\/span><\/span>
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Role<\/span><\/span><\/span><\/b> \u2013<\/span><\/span><\/span>
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Lead / Manager\n [will depend on experience]<\/span><\/span><\/span>
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Employment<\/span><\/span><\/span><\/b> Type <\/b>\u2013<\/span><\/span><\/span>
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Permanent Job,\n Full Time<\/span><\/span><\/span>
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Work location <\/span><\/span><\/span><\/b>\u2013<\/span><\/span><\/span>
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Ahmedabad\n (Prahladnagar)<\/span><\/span><\/span>
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Shift & Working days<\/span><\/span><\/span><\/b>
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Regular Day\n Shift, 5 days working<\/span><\/span><\/span>
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Job Role<\/span><\/span><\/b>
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\u200b<\/span><\/span><\/b>
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· <\/span><\/span><\/span><\/span><\/span>Marketing Communications<\/span><\/span><\/b>
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o <\/span><\/span><\/span><\/span><\/span>Lead all internal and external communication initiatives, ensuring brand\nconsistency.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Manage creative development \u2014 spec sheets, brochures, videos, design\nguides, presentations, and case studies.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Maintain a structured content calendar across campaigns, events, and launches.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Coordinate with agencies and freelancers for high\-quality design and\ncontent delivery.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>ABM & Campaign Execution<\/span><\/span><\/b>
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o <\/span><\/span><\/span><\/span><\/span>Design and run Account\-Based Marketing (ABM) campaigns aligned with\ntarget Named Accounts, Consultants, and Partners.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Manage multi\-channel digital outreach (email, LinkedIn, paid\nremarketing, microsites).<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Analyze campaign performance and report engagement insights to BD and\nSales teams.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Video Content & SEO<\/span><\/span><\/b>
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o <\/span><\/span><\/span><\/span><\/span>Plan and produce short\-format videos (explainers, testimonials, product\nshowcases, event reels).<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Oversee content scripting, shooting, and editing with internal/external\npartners.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Collaborate with SEO vendors to improve Spectra\u2019s organic visibility,\nwebsite ranking, and traffic quality.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Optimise web content and landing pages for priority solution keywords.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Event & Field Creative\nSupport<\/span><\/span><\/b>
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o <\/span><\/span><\/span><\/span><\/span>Lead creative planning for consultant workshops, trade shows, and\npartner events.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Design event collaterals, backdrops, video loops, and takeaway\nmaterials.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Ensure post\-event reporting and engagement summaries are delivered to\nthe Growth Lead.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>BD Enablement &\nIntelligence<\/span><\/span><\/b>
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o <\/span><\/span><\/span><\/span><\/span>Maintain the BD Enablement Library (collaterals,\ndecks, playbooks, tender language templates)<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Supervise data research interns for Account 360\nreports and consultant mapping.<\/span><\/span>
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o <\/span><\/span><\/span><\/span><\/span>Ensure CRM data quality and generate monthly\nGrowth performance dashboards.<\/span><\/span>
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Requirements<\/h3>

Requirements<\/span><\/b>
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· <\/span><\/span><\/span><\/span><\/span>Master's in marketing, Business, or related field<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>8+ years of experience in digital marketing, with a track record of\ndriving growth in B2B or enterprise marketing (tech / industrial / access\ncontrol preferred).<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Strong project management skills, with experience leading\ncross\-functional teams<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Strong experience with digital advertising platforms. Expertise in\nABM, video marketing, SEO, campaign automation, content management, and event\nmarketing.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Hands\-on marketing automation platform, CRM systems, and other tools\nlike LinkedIn Campaign Manager, Adobe Suite, Canva, Google Analytics, Zoho\nCampaigns, Social Media management tools or equivalent.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Excellent analytical skills, with experience analysing and reporting\non marketing performance metrics.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Strong communication and interpersonal skills, with the ability to\nbuild relationships and influence key stakeholders.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Highly motivated, with a results\-oriented mindset and a passion for\ndriving growth.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Ability to thrive in a fast\-paced, dynamic environment with changing\npriorities and tight deadlines and agile, comfortable working\ncross\-functionally with BD, Sales, and Tech teams<\/span><\/span>
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Key Result Areas\n(KRAs)<\/span><\/b>
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· <\/span><\/span><\/span><\/span><\/span>ABM & Campaign Execution: Plan and deliver multi\-channel campaigns\ntied to BD targets.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Video Content Production: Create impactful, on\-brand multimedia for\nenterprise and consultant engagement.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>SEO & Visibility: Improve organic traffic and keyword rankings for\nSpectra\u2019s core solution pages.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Event Support: Deliver high\-quality event creatives and post\-event\nassets for all regional engagements.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>BD Enablement: Keep all BD tools, collaterals, and reference decks\ncurrent and easily accessible.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Market Intelligence: Generate actionable insight briefs and maintain\naccount dossiers.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Reporting & Analytics: Publish monthly campaign performance and\npipeline influence reports.<\/span><\/span>
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Key Performance\nIndicators (KPIs)<\/span><\/b>
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· <\/span><\/span><\/span><\/span><\/span>Campaigns: Minimum 2 ABM campaigns per quarter; <\/span><\/span>≥<\/span> 25 % of new BD accounts influenced.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Engagement: <\/span><\/span>≥<\/span> 30 % email open rate, <\/span><\/span>≥<\/span> 15 % click\-through rate.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Video Content: <\/span><\/span>≥<\/span> 3 videos per quarter; <\/span><\/span>≥<\/span> 60 % average view\-completion rate.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>SEO: 15\u201320 % quarterly growth in organic traffic; 10+ keywords in\ntop\-10 ranking.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Events: 100 % on\-time creative delivery; 1 consultant/partner event\nsupported per region per quarter.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Enablement: <\/span><\/span>≥<\/span> 90 % BD requests fulfilled within 3 working days; 10+ new/updated\ncollaterals quarterly.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>Consultant Engagement: 1 consultant newsletter/month; updated\nconsultant database quarterly.<\/span><\/span>
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· <\/span><\/span><\/span><\/span><\/span>CRM Hygiene: <\/span><\/span>≥<\/span> 95 % data accuracy; 100 live Account 360 profiles maintained.<\/span><\/span>
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