Lead, Marketing Acute APAC

Essential Duties and Responsibilities:

1. Critical Care CRRT Products

• Lead regional marketing strategy, go‑to‑market planning, and lifecycle management for Critical Care CRRT products across APAC.
• Drive launch excellence, portfolio optimization, and therapy adoption acceleration in close partnership with Global and country teams.
• Analyze market trends, customer insights, and competitive landscape to inform regional strategy and execution priorities.
• Guide country teams on prioritization, execution standards, and best‑practice sharing to ensure consistent implementation of regional CRRT strategies across APAC.
• Support regional marketing governance, including coordination with Medical, Regulatory, and Commercial Excellence teams to ensure compliant, effective, and timely portfolio execution.
• Lead regional pricing, positioning, and value‑story alignment for CRRT products to ensure consistency with clinical value and market access dynamics across APAC.
• Coordinate regional input into global portfolio strategy, including pipeline prioritization, product enhancements, and lifecycle decisions based on APAC market needs.
• Champion regional best‑practice sharing on CRRT adoption, including account segmentation, therapy protocols, and Center of Excellence development.
• Partner with Digital Enterprise for successful launch and adoption of Acute digital solutions

2. Marketing Communication Responsibilities

• Lead regional marketing communication strategy and key message alignment for the Acute portfolio working with GSM (Global Strategy Marketing)
• Oversee content localization, omnichannel campaign execution, and advertising & promotional regulatory review across APAC markets.
• Collaborate with internal teams and external agencies to deliver compliant, high‑impact marketing materials and educational programs.
• Oversee campaign performance tracking and KPI reporting at regional level, leveraging insights to optimize messaging, channel mix, and investment effectiveness.
• Ensure strong cross‑functional alignment (Medical, Legal, Regulatory, Digital, Global, GSM etc.) throughout campaign and content development to support compliant and efficient execution.
• Develop regional communication frameworks that clearly articulate clinical, economic, and operational value of Acute solutions to diverse stakeholder groups (HCPs, hospital leadership, payers).
• Ensure alignment between product strategy, digital initiatives, and communication plans to deliver a cohesive omnichannel customer experience across APAC.
• Support strategic regional initiatives such as speaker programs, regional campaigns, and flagship events to strengthen thought leadership and brand credibility in Acute care.
• Serve Subject Matter Expert (SME) for business platforms such as the Monday.com for APAC Marketing, driving standardized usage, governance, and best practices across the region.

3. Accountability | Complexity | Span

• Drives regional growth strategy for Vantive’s Acute business in APAC, building on an established ~USD 300M presence within a ~USD 600M market and supporting sustained year‑on‑year growth ambitions (~8%).
• Operates with significant autonomy within agreed objectives, policies, and budgets, partnering closely with the manager to prioritize regional initiatives aligned to strategic goals.
• Accountable for agreed regional KPIs, including growth objectives, therapy adoption, launch effectiveness, and marketing execution performance.
• Leads in a complex and ambiguous APAC environment, navigating diverse healthcare systems, market access models, regulatory requirements, and therapy positioning.
• Operates effectively across a culturally and geographically diverse region, working across multiple APAC countries, time zones, and business practices.

Qualifications:

• Minimum 5+ years of progressive marketing experience within multinational organizations, preferably in medical devices, healthcare, or life‑science industries.
• Experience in go‑to‑market strategy, product lifecycle management, and new product launches across multiple markets.
• Strong track record of working cross‑functionally with Global Marketing, Medical, Regulatory, Market Access, and Commercial teams to drive compliant and scalable growth.
• Demonstrated expertise in omnichannel marketing execution, content strategy, and localization of global initiatives to maximize local market impact.
• Experience or exposure to digital health solutions, connected platforms, or data‑enabled marketing initiatives is highly desirable.
• Strategic and analytical mindset with strong stakeholder management, leadership, and cross‑cultural collaboration skills across APAC.
• Fluent in English (written and spoken)
• Willingness to travel up to approximately 30% within Asia‑Pacific and globally.

Education and/or Experience:

• Bachelor’s degree or higher in Marketing, Business, Life Sciences, or a related field.
• Medical, clinical, or healthcare background or experience preferred.