Lead Marketing Specialist

EPAM Systems is hiring a Lead Employer Branding & Talent Attraction Marketing Specialist to strengthen EPAM’s presence within the technology market and support the company’s growth across the region. You will play a key role in positioning EPAM Vietnam as a top employer while overseeing regional talent marketing projects across the Asia-Pacific (APAC) region. By driving employer branding initiatives, recruitment marketing campaigns and tech community engagement, you will create talent-focused communication strategies aligned with our global objectives. The ideal candidate is creative, data-driven, collaborative, and passionate about building meaningful connections within Vietnam’s technology ecosystem. Responsibilities Develop and execute employer branding and talent attraction strategies aligned with regional and global objectives Oversee regional talent marketing projects and campaigns across the APAC region to support broader business goals Drive and measure recruitment marketing campaigns across digital channels, referral programs, events and tech communities to increase brand awareness and candidate engagement Partner closely with recruiters and talent sourcing teams to support hiring growth, strengthen talent pipelines, and improve candidate experience Create engaging and localized content showcasing EPAM’s culture, technologies, people, projects, and career opportunities Build and maintain strong relationships with tech communities, universities, industry partners and external stakeholders across Vietnam and the APAC region Collaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevance Support and organize tech events, meetups, webinars, university activities, and employer branding initiatives to strengthen EPAM’s visibility in the technology market Requirements Proven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing, or related fields Strong understanding of Vietnam’s IT talent market and technology community landscape Experience managing multi-channel marketing campaigns, social media engagement, and content-driven initiatives Familiarity with AI tools, frameworks and prompt engineering to optimize marketing workflows, content generation and campaign performance Strong stakeholder management and cross-functional collaboration skills within dynamic and fast-paced environments Excellent communication, storytelling, and content creation skills in both English and Vietnamese Proven experience in content creation including copywriting, visual creation and other marketing content Creative, proactive, and data-driven mindset with strong organizational and project coordination abilities Nice to have Experience in IT services, software outsourcing, or multinational technology environments Experience organizing tech community events, meetups, webinars, or university engagement activities Familiarity with design and content creation tools such as Canva, Figma, or Adobe Creative Suite