Lead – Partnership Optimisation

RAC is a purpose-led organisation committed to creating a safer, more sustainable and connected future for Western Australians.

Through our partnerships, we work with a range of organisations to support and deliver initiatives that make a meaningful difference across WA. We're now looking for a Lead -Partnership Optimisation to help maximise the impact of these partnerships by bringing their stories to life and ensuring they connect with the people who matter most.

If you're an experienced partnerships professional with a passion for implementing purpose-driven campaigns, strategic thinking and strong stakeholder engagement, this could be the role for you.

What you will be doing:

• Identify opportunities to amplify and promote RAC's partnerships through innovative marketing and communication initiatives.

• Develop and implement communication plans, promotional campaigns and activation strategies that maximise partnership value.

• Coordinate partnership messaging across a range of channels, including webpages, eDMs, social media and internal communications.

• Work closely with creative agencies, photographers, videographers and production suppliers to deliver engaging campaigns and assets.

• Support the development of creative concepts, storyboards, scripts and content that showcase partnership outcomes and community impact.

• Develop initiatives that build awareness and engagement among both internal and external stakeholders.

• Monitor, evaluate and report on campaign performance, making recommendations to optimise future activity.

• Prepare reports and updates for partners and governance groups.

• Ensure all partnership activity aligns with RAC brand standards and approval processes.

• Manage allocated budgets and support partnership-related events and activations as required.

About you:

• Tertiary qualifications in Marketing or a related discipline.

• Demonstrated experience in partnership marketing, sponsorship leverage or campaign activation.

• Strong understanding of integrated marketing and communications principles.

• Experience working with creative agencies and external suppliers to deliver high-quality outcomes.

• Excellent project management, organisational and time management skills.

• Exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.

• Strong analytical and problem-solving skills, with the ability to use insights to improve performance.

• Outstanding written and verbal communication skills, with the ability to tailor messages to diverse audiences.

• Sound knowledge of current marketing practices and emerging industry trends.

What’s in it for you?

• A workplace culture where our people feel valued, respected and empowered

• Work in flexible ways that meet work/life commitments and support wellbeing

• Be part of a purpose led organisation that gives back to the WA community

• An environment that values ongoing career development

• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services

• Opportunities for community engagement and corporate volunteering

This pivotal role shapes and drives strategic priorities across RAC’s Social and Community Impact division, leading through strong collaboration and stakeholder engagement.