Lead Product Marketing Manager – Platform (IrisX)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Product Marketing Manager – Platform (IrisX) based in Canada.
This role sits at the center of platform strategy, product storytelling, and commercial execution for a fast-evolving AI and data-driven platform in the construction technology space. You will be responsible for shaping how a complex, multi-layered platform is positioned, understood, and adopted across diverse customer segments. The position blends strategic thinking with hands-on execution, requiring you to translate technical platform capabilities into clear, compelling value narratives that drive adoption and revenue growth. You will work cross-functionally with Product, Sales, and Customer Success teams to align market messaging with product reality and commercial goals. This is a high-impact role where your work directly influences how platform value is communicated and scaled in the market. It is ideal for someone who thrives in complex B2B environments and enjoys turning sophisticated technology into simple, powerful stories.
Accountabilities
Lead the development and execution of platform product marketing strategy, ensuring consistent positioning, messaging, and go-to-market alignment across IrisX and related platform capabilities.
- Define and evolve platform positioning, narrative, and messaging to clearly articulate value across data, integrations, AI, and extensibility capabilities
- Develop and refine ideal customer profiles (ICP) and segment-specific messaging across industries, use cases, and lifecycle stages
- Drive go-to-market strategy for platform initiatives, ensuring integration into broader commercial motions and sales execution
- Translate technical capabilities into customer-facing value propositions that support adoption, monetization, and growth
- Collaborate closely with Product, Sales, Marketing, and Customer Success teams to ensure alignment and consistency in market execution
- Mentor and elevate product marketing practices across teams, improving storytelling, positioning, and GTM discipline
- Support commercialization of platform capabilities, ensuring clear connection between product features and business outcomes
- 7+ years of experience in product marketing, ideally within B2B technology, SaaS, or platform businesses
- Proven ability to simplify complex technical systems into clear, compelling customer narratives
- Strong commercial mindset with experience linking product capabilities to revenue growth and customer value
- Experience working across cross-functional teams including Product, Sales, and Customer Success
- Ability to operate effectively in ambiguous, fast-moving, and matrixed environments
- Strong communication, storytelling, and stakeholder influence skills without formal authority
- Experience with platform products, APIs, data ecosystems, or AI-driven solutions is highly preferred
- Ability to balance strategic planning with hands-on execution
- Fully remote flexibility across North America
- Opportunity to shape a next-generation AI and data platform at scale
- High-impact strategic role influencing product, marketing, and commercial direction
- Collaborative global environment with cross-functional international teams
- Exposure to advanced platform technologies including AI, data, and IoT ecosystems
- Competitive compensation aligned with experience and market benchmarks
- Opportunity to work at the intersection of product innovation and industry transformation
- Strong professional growth within a rapidly scaling platform organization
Requirements
Extensive experience in B2B product marketing with strong expertise in platform, SaaS, or multi-product environments, ideally involving data-driven or AI-enabled solutions.