Lead Software Engineer - Website

We are looking for a Lead \u2013 Web Platform & Digital Experience<\/b> to architect, build, and scale a high\-performance, media\-rich, brand\-aligned web platform that delivers immersive storytelling while maintaining best\-in\-class performance metrics.
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You will own the complete web platform architecture, performance strategy, and frontend engineering team.
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Key Responsibilities<\/b>
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Digital Experience Ownership<\/b>
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Own the architecture and evolution of the company\u2019s public web platform.
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Translate brand strategy into immersive, interactive, high\-conversion digital experiences.
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Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns.
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Ensure pixel\-perfect implementation of design systems and visual guidelines.
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Performance\-First Architecture<\/b>
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Architect and optimize applications using Next.js / React<\/b>.
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Implement SSR / SSG / ISR strategies for performance and SEO.
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Improve and maintain Core Web Vitals:
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LCP
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CLS
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INP
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TTFB
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Optimize heavy media pages (vehicle visuals, videos, 3D renders).
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Implement intelligent image/video loading strategies and lazy hydration.
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Platform & Infrastructure<\/b>
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Design scalable frontend architecture for high\-traffic launches.
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Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent).
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Implement caching layers, edge rendering, and API optimization.
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Improve time\-to\-interactive and reduce hydration bottlenecks.
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Oversee CI/CD pipelines and production deployment workflows.
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Interactive & Immersive UI<\/b>
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Lead development of:
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Vehicle showcase pages
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Product comparison modules
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Lead generation funnels
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Interactive storytelling sections
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Implement advanced CSS, animations, and transitions.
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Collaborate on innovative interactions using modern libraries (GSAP / Framer Motion).
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Team Leadership<\/b>
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Build and mentor a high\-performance web engineering team.
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Conduct code reviews and establish frontend engineering standards.
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Promote reusable component architecture and design systems.
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Drive technical roadmap for web scalability and performance.
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Requirements<\/h3>
Required Skills<\/span><\/span><\/span><\/b> <\/span><\/span>
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8 <\/span>\- <\/span>12 years in frontend/web engineering.<\/span> <\/span><\/span>
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3+ years leading engineering teams.<\/span> <\/span><\/span>
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Strong <\/span>expertise <\/span>in:<\/span> <\/span><\/span>
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Next.js<\/span><\/span><\/span><\/b> <\/span><\/span>
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React<\/span><\/span><\/span><\/b> <\/span><\/span>
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Modern JavaScript (ES6+)<\/span> <\/span><\/span>
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HTML5 / CSS3 / SCSS<\/span> <\/span><\/span>
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Tailwind<\/span> <\/span><\/span>
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Deep understanding of:<\/span> <\/span><\/span>
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SSR / SSG / ISR<\/span> <\/span><\/span>
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Hydration and <\/span>rendering <\/span>internals<\/span> <\/span><\/span>
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Core Web Vitals optimization<\/span> <\/span><\/span>
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SEO best practices<\/span> <\/span><\/span>
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CDN architecture<\/span> <\/span><\/span>
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Browser performance optimization<\/span> <\/span><\/span>
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Experience scaling high\-traffic, consumer\-facing platforms.<\/span> <\/span><\/span>
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Experience integrating headless CMS and marketing tools.<\/span> <\/span><\/span>
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Experience with <\/span><\/span>Vercel<\/span> <\/span><\/span>
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Preferred Skills<\/span><\/span><\/span><\/b> <\/span><\/span>
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Experience building automotive, D2C, or premium consumer brand websites.<\/span> <\/span><\/span>
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Exposure to 3D integrations (WebGL, Three.js).<\/span> <\/span><\/span>
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Experience with design systems and Storybook.<\/span> <\/span><\/span>
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Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager).<\/span> <\/span><\/span>
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Experience with A/B testing frameworks.<\/span> <\/span><\/span>
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