Your Opportunity at ARC’TERYX
As the Lifecycle Marketing Automations Lead, you will lead the content strategy and execution of lifecycle and transactional programs, spanning acquisition, onboarding, retention, loyalty, and reactivation, with a focus on increasing customer lifetime value and omnichannel engagement. You will partner closely with Global CRM and Technology teams to deliver personalized and relevant experiences, leveraging guest insights based on CRM data (RFM, LTV, segmentation, etc).
Please note, this is a temporary role ending September 2027. It is based out of our North Vancouver office and is open to a hybrid work schedule. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.
If you were the Lifecycle Marketing Automations Lead now, here are some of the core activities you would be doing:
Leading the content strategy and implementation of lifecycle and transactional programs including creative briefing, design wireframing, and QA/UAT
Collaborating cross-functionally with Global CRM, Technology, Creative, and Omnichannel teams to deliver lifecycle and transactional programs that drive measurable business outcomes
Leveraging Salesforce Marketing Cloud and MCP tools, as well as insights from the Global CRM team, to develop content strategies and testing ideas that maximize guest retention, loyalty, and omnichannel engagement
Leading a structured experimentation agenda across lifecycle and transactional programs to continuously optimize engagement, conversion, and retention
Partnering with regionalized CRM teams to ensure lifecycle and transactional programs are delivered in supported languages and region-specific programming
Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to inform program strategy and optimization
Leading a team to execute continuous improvement initiatives, with a focus on region-based optimizations and A/B tests
Supporting the Senior Manager, Lifecycle Marketing & CRM, in driving cross-functional initiatives including CRM migrations, new lifecycle programs, and marketing technology enhancements
Here are some of the things you could be working on in the future:
Accelerating omnichannel growth through retention, loyalty, onboarding, and reactivation programs
Expanding advanced personalization and automation capabilities across CRM channels
Are you our next Lifecycle Marketing Automations Lead?
You have a Bachelor’s degree in business, marketing, or communications or a related field
You have 6+ years’ experience in lifecycle marketing, CRM, or retention marketing
You can work autonomously, while collaborating with others during daily meetings and standups
You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
You have strong attention to detail
You have experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce Marketing Cloud, Figma)
You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
You are highly skilled in Figma, HTML, CSS, and UX design practices
You are always thinking in the shoes of the customer / consumer
You are always thinking of Arcteryx.com in a global, sustainable fashion; finding initiatives that work both globally and for the long term
You are innovative and creative, with a logical and methodical approach to problem solving
You are a strong communicator who can work with cross functional teams from other channels of the business
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
Your passion for your work is paralleled by your passion for getting outside and living it
You are results-driven and have a passion for pursuing audacious goals
Compensation
A reasonable estimate of the pay range is CAD$94,000 - CAD$124,000.
Total Rewards
Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.
We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.
In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:
- Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
- Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
- Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
- Family support - Parental leave top-up and a nesting period for new parents.
- Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).
*Eligibility for certain programs may vary by role.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
