Manager, Account-Based Marketing (ABM) & Marketing Operations

What You’ll Do

ABM Execution & Campaign Management

• Support execution of ABM programs using Demandbase

• Help manage target account lists, segmentation, and campaign deployment

• Partner with Marketing and Sales to activate campaigns across key accounts

• Track and report on account engagement and campaign performance

Marketing Operations & Systems Support

• Support day-to-day management of marketing systems, including:

• Salesforce

• Demandbase

• Marketing automation platforms

• Help maintain data quality, campaign tracking, and reporting accuracy

• Assist in improving lead routing, scoring, and lifecycle processes

Lead Management & Funnel Optimization

• Support lead generation and nurturing efforts across channels

• Ensure leads are properly captured, routed, and followed up on

• Partner with Sales to improve lead handoff and conversion

Affiliate & Channel Coordination

• Support integration of affiliate/partner-driven leads into marketing workflows

• Help ensure consistency in tracking and performance measurement

Team Support

• Manage and support a Colombia-based team member

• Help build repeatable processes and improve operational efficiency

What You Bring

• 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations

• Hands-on experience with Demandbase or similar ABM tools

• Working knowledge of Salesforce and marketing automation platforms

• Strong attention to detail and comfort working with data and systems

• Ability to execute campaigns and manage multiple priorities

• Collaborative mindset and ability to work cross-functionally with Sales and Marketing

• ***Potential for strategic thinking capabilities

What Success Looks Like

• ABM campaigns executed effectively and on time

• Improved lead flow, routing, and data accuracy

• Increased engagement within target accounts

• Strong coordination between Marketing and Sales

• Reliable reporting and visibility into performance