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UL Solutions

Manager Marketing Automation

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The Marketing Automation Manager leads the strategy, execution, and optimization of our marketing automation function to drive full-funnel performance, accelerate pipeline, and improve customer engagement.

This role manages a team of Marketing Automation Specialists and partners closely with Adobe Marketo platform owner, Demand Generation, Product Marketing, Sales, Digital, and Commercial Operations to design and deliver cross-channel, account-based, and lifecycle programs that convert and retain high-value customers.

This is a strategic leadership role requiring deep expertise in marketing automation, full-funnel journey design, ABM orchestration, and CRM integration.

1. Marketing Automation Strategy & Leadership

  • Define and evolve the marketing automation strategy aligned to revenue and pipeline goals

  • Lead full-funnel lifecycle strategy across awareness, engagement, conversion, and expansion

  • Build scalable, data-driven automation programs that support demand generation, personalization and ABM initiatives

  • Manage and develop a team of Marketing Automation Specialists, driving high standards for execution and performance

  • Develop UL Solution benchmarks for marketing automation performance and work with demand generation and marketers to enact them. Provide metrics and insight for continuous improvement.

  • Establish governance and documentation standards.

2. Full-Funnel Journey Design & Optimization

  • Architect complex, multi-touch, cross-channel journeys (email, web, paid media signals, sales touchpoints)

  • Develop automated nurture programs by segment, persona, industry, and account tier

  • Build behavioral and intent-driven workflows that dynamically personalize content

  • Continuously optimize journeys based on engagement, conversion, and pipeline contribution

3. Account-Based Marketing (ABM) Orchestration

  • Partner with Demand Gen and Sales to operationalize ABM programs

  • Build account-level engagement scoring and routing logic

  • Design account-specific plays triggered by buying group engagement and intent signals

  • Align marketing automation workflows to support sales outreach and account penetration

4. Database & System Management

  • Optimize Marketo database, ensuring clean data flow and lifecycle tracking

  • Maintain lead scoring models (behavioral, demographic, account-level)

  • Oversee segmentation strategy, database health, and data governance

5. Performance Measurement & Reporting

  • Define KPIs aligned to funnel progression and revenue impact

  • Build dashboards and reporting frameworks across Marketo, Salesforce, and ABM platforms

  • Provide actionable insights to marketing and sales leadership

  • Identify opportunities to improve MQL quality, conversion rates, and sales velocity

Required Experience

  • 7+ years in marketing automation, with 3+ years managing a team

  • Advanced expertise in Marketo (certification preferred)

  • Strong working knowledge of Salesforce CRM

  • Experience with Demandbase or similar ABM platforms (6sense, Terminus, etc.)

  • Demonstrated success building full-funnel, multi-channel marketing journeys

  • Deep understanding of B2B demand generation and revenue lifecycle management

Strategic Capabilities

  • Proven ability to translate revenue goals into automation strategy

  • Experience designing buying group and account-level engagement programs

  • Strong cross-functional collaboration with Marketing Operations, Sales, RevOps, and Product Marketing

  • Analytical mindset with strong reporting and data interpretation skills

  • Ability to balance strategic planning with operational excellence

Preferred Qualifications

  • Experience in complex B2B or enterprise sales environments

  • Familiarity with intent data, predictive scoring, multi-touch attribution models and AI-enabled orchestration

  • Experience leading marketing automation transformation or system optimization initiatives