FreeHire

airasia

Manager, Marketing (Bahrain)

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Job Description

Ready to make waves in the airline industry? As a Marketiang Manager, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth.

Reporting to the Head of Marketing, you’ll take charge of marketing initiatives, distribution strategies, and market development for AirAsia. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!

WHAT YOU’LL CHAMPION:

  • Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.

  • Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.

  • Event Planner Extraordinaire – Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.

  • Team Player – Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.

  • Creative Thinker – Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.

  • Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.

  • Content Strategist – Help craft compelling campaign content across social media, promotions, EDMs, and more.

  • Media Connector – Build and maintain strong relationships with media vendors and publishers for impactful collaborations.

  • Data-Driven Marketer – Keep a pulse on campaign performance and continuously optimize for better results.

  • All-Rounder – Support the marketing team with any ad-hoc tasks to keep things running smoothly.

WHO YOU ARE:

  • Data Geek Meets Storyteller – You love analyzing numbers just as much as crafting compelling campaigns.

  • Marketing Whiz – Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.

  • Multitasking Ninja – Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.

  • Agility Champ – You embrace change and adapt quickly, always ready to switch gears when needed.

  • Top-Notch Communicator – Whether it’s pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.

  • Proficiency in optimizing and executing SEM, PPC as well as Paid Ads, and Display Advertising

  • Able to use consumer insights and human psychology to come up with and develop creative marketing tactics

  • Proven ability to orchestrate large campaigns spanning numerous marketing channels

  • Results and performance driven, preferring data to drive your everyday decisions

  • Possess a hands-on mentality and an analytical and structured way of working

  • Able to operate successfully in a lean, fast-paced organization to scale quickly