Market Analytics Lead

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Marketing Analytics Manager is responsible for turning marketing and customer data into actionable insights that drive business growth and improve decision-making. The role involves tracking key metrics, analyzing customer behavior, building dashboards, and providing strategic recommendations to support the marketing team. This position requires a strong analytical mindset, technical skills, and the ability to communicate insights clearly to stakeholders.

You will be responsible for the following (Key Responsibilities):

• Monitor Organizational Metrics: Track key metrics such as eMAU, growth, usage, and other customer-related KPIs.
• Provide Insights for Decision-Making: Deliver actionable insights to enable data-driven decisions across the marketing and customer teams.
• Understand Customer Profiles & Behavior: Analyze transactional and engagement data to guide marketing strategies.
• Embed Data into Team Workflows: Ensure analytics are integrated into the daily operations and planning of the customer team.
• Develop Dashboards & Forecasts: Build performance dashboards, business forecasts, and tools to monitor marketing performance.
• Strategic Recommendations: Provide data-backed recommendations to improve marketing strategies and overall business performance.
  

We are looking for (Key Qualifications):

• Education: Degree in Business Analytics or related field.
• Experience: Minimum of 5 years in data or marketing analytics.
• Technical Skills: Proficient in SQL; basic understanding of Python or R; strong data visualization skills.
• Competencies: Strong analytical thinking, strategic mindset, business acumen, and excellent communication skills.
• Behavioral Skills: Ability to work collaboratively, embed data in processes, and communicate insights to non-technical stakeholders.
  

Delivers (What Success Looks Like):

• Dashboards & Reports: Reliable dashboards for customer and marketing metrics.
• Customer Profiling & Segmentation: Base profiling and insights for targeted strategies.
• Performance Deep Dives: Comprehensive analyses to understand business performance and opportunities.
• Strategy Recommendations: Clear, actionable guidance for improving marketing outcomes.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package