Marketing Account Manager

• Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units.

• Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.

• Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts.

o Lead cross-functional account teams, including task and deadlines assignment.

• Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including:

o Collecting input/content

o Writing creative briefs, proposals and plans

o Running meetings – setting agendas, leading discussions, following up

o Setting deadlines and ensuring on-time execution/delivery

• Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines

o Presenting creative/campaign elements for review/approval

o Developing and managing account budgets, including outside production costs

o Identifying and tracking impactful performance indicators for accounts, campaigns and channels

o Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement

• Develop and execute email communications/campaigns for assigned accounts.

• Leverage and optimize marketing channels for maximum effective reach.

• Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.

• Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.

• May lead and directly manage marketing account coordinators and/or marketing account specialists.

Who You Are

• Bachelor’s degree in marketing, communications, business or a related field

• 6 to 10+ years in marketing roles with progressively expanded responsibilities, including:

o Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment

o Contribution to digital marketing platforms including website, email and social media

• Excellent communications skills, including written, verbal and public speaking

• Ability to solve problems, adapt to changing needs and make decisions

• Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units

• Experience developing key metrics to track and report the impact of overall and specific marketing efforts

• Motivated to stay continually informed of the latest marketing and digital trends

• Experience with marketing automation platforms and Adobe Creative Cloud, including InDesign and Photoshop, a plus