Marketing Analytics
- Collaborate with Marketing to identify, prioritize and execute analytical work that enables a deep understanding of customer behavior.
- Develop customer insights through leveraging customer database and other information systems.
- Design and execute analyses to determine the customer impact of various business decisions and/or marketing campaigns.
- Collaborate with business teams on ad-hoc analyses that uncover root cause of recent business trends.
- Serve as the subject matter expert on customer data within Marketing.
- Create and deliver insightful presentations that summarize complex analyses and inform business decisions.
- 3+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modelling techniques in a corporate marketing discipline.
- Experience in SQL and/or SAS with working knowledge of methodologies used for advanced analytics required.
- Experience with Cognos, Qlickview, Tableau or other similar business intelligence and visualization tools.
- Very strong Microsoft Excel (including pivot tables, graphics) and Powerpoint skills required.
- Ability to program in newer emerging languages such as R and Python; working knowledge of Hadoop and other big data technologies highly desired.
To learn more about this position, please contact:
Sanket Kokne
973-841-24098
Sanket.Kokne(at)collabera.com