Marketing Analytics

  • Collaborate with Marketing to identify, prioritize and execute analytical work that enables a deep understanding of customer behavior.
  • Develop customer insights through leveraging customer database and other information systems.
  • Design and execute analyses to determine the customer impact of various business decisions and/or marketing campaigns.
  • Collaborate with business teams on ad-hoc analyses that uncover root cause of recent business trends.
  • Serve as the subject matter expert on customer data within Marketing.
  • Create and deliver insightful presentations that summarize complex analyses and inform business decisions.
  • 3+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modelling techniques in a corporate marketing discipline.
  • Experience in SQL and/or SAS with working knowledge of methodologies used for advanced analytics required.
  • Experience with Cognos, Qlickview, Tableau or other similar business intelligence and visualization tools.
  • Very strong Microsoft Excel (including pivot tables, graphics) and Powerpoint skills required.
  • Ability to program in newer emerging languages such as R and Python; working knowledge of Hadoop and other big data technologies highly desired.

To learn more about this position, please contact:

Sanket Kokne

973-841-24098

Sanket.Kokne(at)collabera.com

Similar jobs