MARKETING ASSISTANT/ANALYST 3

Day to Day Responsibilities Your Work * Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies. * Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content). * Create communication through the eyes of the customer - developing holistic experiences and meaningful touch-points. * Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.). * Use communication to mitigate risks through crisis management, constituent engagement, and customer service. * Responsible for developing, implementing, and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goals. * Develop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing). * Understand the strategic intent of our members and connect the personalized programs to experiences through member-facing marketing assets with landing environments that inspire the desired member's actions and deliver on member's needs. * Drive successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables/milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders. Your Knowledge and Experience * Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience. * Requires at least 7 years of prior relevant experience. * Knowledge of advanced health insurance marketing principles, healthcare education, or behavior change practices and techniques is a plus. * Ability to independently develop, implement, and evaluate marketing plans and processes and recommend process improvements. * Excellent cross-functional team, project, and organizational leadership skills with attention to detail. * Self-starter with initiative and a sense of accountability and ownership. * Ability to influence and align stakeholders and decision makers. Required Skills (top 3 non-negotiables): * Marketing Experience * Project Management * Campaign Management Preferred Skills (nice To Have) * Healthcare Experience * Digital Media and Email Management * Campaign Development Disqualifiers/ Dislikes on Resumes: Education Requirements: Bachelors Required Testing: NA Software Skills Required: Adobe, Workfront, CJA, Smartsheet, and Microsoft Office Required Certifications: NA