Corewell Health

Marketing Brand Specialist Senior

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Job Summary

Are you a dynamic marketer eager to shape the future of a leading health brand? As a Senior Brand Marketing Specialist for Priority Health, you’ll play a pivotal role in driving brand strategy and execution. Your expertise in brand positioning, media planning, and investment will fuel innovative marketing campaigns that elevate our presence. Collaborating closely with cross-functional teams and business segment leaders, you’ll ensure our messaging and promotional materials consistently reflect our brand equity and meet key business objectives. You’ll proactively manage projects, anticipate challenges, and deliver impactful solutions that push our brand forward. If you thrive in a fast-paced, collaborative environment and are passionate about translating complex information into compelling messages, join us and take the next step in your marketing career.

Essential Functions

  • Support the development and execution of brand marketing strategies and projects for Priority Health.
  • Assist in positioning the brand, ensuring all initiatives uphold Priority Health’s brand equity and objectives.
  • Collaborate with marketing leaders across business segments to synchronize efforts and messaging to ensure brand consistency across touchpoints.
  • Manage agency partners in the production of marketing materials, ensuring quality, timeliness, and budget adherence.
  • Participate in media planning, investment decisions, and creation of advertising assets across channels.
  • Serve as a key liaison between cross-functional teams and the marketing department.
  • Contribute to the development and management of the annual brand marketing plan and budget.
  • Monitor and evaluate the effectiveness of performance marketing initiatives against set objectives using data and analytics.
  • Translate consumer insights into clear, audience-appropriate messaging and materials.

Qualifications

Required

  • Bachelor's Degree or equivalent
  • 5 years of relevant experience in marketing or related role

Preferred

  • Master's Degree
  • 5 years of relevant experience in project management

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.


    How Corewell Health cares for you

    • Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
    • On-demand pay program powered by Payactiv
    • Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
    • Optional identity theft protection, home and auto insurance
    • Traditional and Roth retirement options with service contribution and match savings
    • Eligibility for benefits is determined by employment type and status

    Primary Location

    SITE - Priority Health - 1241 E BeltlineAve NE - Grand Rapids

    Department Name

    Brand Advertising - PH Managed Benefits

    Employment Type

    Full time

    Shift

    Day (United States of America)

    Weekly Scheduled Hours

    40

    Hours of Work

    8:00 a.m. - 5:00 p.m.

    Days Worked

    Monday - Friday

    Weekend Frequency

    N/A

    CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

    Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

    Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

    An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

    You may request assistance in completing the application process by calling 616.486.7447.