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Bhumi

Marketing Consultant - Bhumi Fellowship

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About Bhumi Fellowship:<\/b>
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The Bhumi Fellowship is a two\-year, full\-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers, students, and communities to bring joyful learning, social\-emotional learning (SEL), and systemic change to public education.
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This role focuses exclusively on driving visibility, applications, and youth engagement for the Bhumi Fellowship through high\-energy on\-ground outreach.
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About the Role:<\/b>
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We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are \- cafés, colleges, youth hangouts, events, co\-working spaces, bookstores, gyms, cultural hubs, and collaborate with our Marcomms team to drive applications.
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This is a hands\-on, action\-oriented role.
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Key Responsibilities:<\/b>
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  • Lead Acquisition & Conversion
    Drive verified applications by identifying high\-potential candidates through on\-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow\-ups.
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  • Strategic Venue Partnerships
    Establish a network of active "Youth Touchpoints" (cafés, co\-working spaces, and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign.
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  • Event & Activation Execution
    Orchestrate high\-energy offline activations weekly, ranging from pop\-up info desks to community meetups, designed to convert passive interest into immediate lead data.
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  • Market Intelligence & Reporting
    Deliver weekly performance audits that map offline lead sources to conversion data, providing the Marcomms team with actionable "on\-the\-street" insights to optimize overall recruitment strategy.<\/span><\/li><\/ul>
    Who We\u2019re Looking For:<\/b>
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    • 1\-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles.
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    • Interest in education, youth leadership, and social impact.
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    • Comfortable with field work, meeting people, visiting venues, coordinating placements, and being on the move.
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    • Basic understanding of digital marketing fundamentals (social media,analytics).
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    • A natural communicator who can pitch the Fellowship confidently to young people.
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    • Fluent in English; Tamil communication skills are a strong plus.
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    • Highly organised, proactive, and able to work independently.
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      What Makes This Role Exciting:<\/b><\/span>
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      • High ownership and visible impact on Fellowship recruitment.
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      • A mix of strategy, creativity, and execution.
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      • Opportunity to experiment with unconventional marketing ideas.
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      • Direct contribution to transforming public education in India.
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        Others:<\/b><\/span>
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        • \u200b<\/b><\/span>Location: Chennai
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        • Engagement Type: Consultant / Project\-based
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        • Duration: 2\-3 months (extendable based on performance)
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        • Start Date: Immediate / As mutually agreed
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