Marketing Coordinator

LOCATION: 2855 Gramercy St. Houston, TX 77025 Some travel may be required to satellite locations as needed.

Social Media & Content

Manage HEA's social media presence on Facebook, Instagram, TikTok, and LinkedIn — content calendar, posting, and community engagement.
Partner with clinic locations to capture location-specific content, provider features, and patient stories.
Create original graphics, reels, short-form videos, and static posts using Canva and Adobe Creative Suite.
Monitor performance analytics and adjust strategy based on engagement, reach, and conversion data.
Stay current on social media trends, platform updates, and healthcare/retail marketing best practices.

Optical Retail Marketing

Partner with the optical team on branding, promotional campaigns, and frame line launches.
Develop in-store signage, point-of-sale materials, social content, and digital promotions to drive optical sales.
Coordinate seasonal and trunk show promotions across optical locations.
Support brand consistency between the medical practice and the optical retail experience.

Creative & Print Production

Design and produce in-house marketing collateral — flyers, brochures, signage, patient education pieces, and event materials.
Maintain brand standards across all printed and digital assets.
Manage print vendor relationships, proofs, production timelines, and distribution to clinic locations.
Build and refine reusable templates for organization-wide use.

Digital, Web & Vendor Management

Serve as the internal point of contact for the company website and external web vendors; coordinate updates, content additions, and provider page changes.
Partner with digital vendors on geofencing, paid social, display, and other digital advertising campaigns.
Support SEO and SEM efforts and monitor performance across digital channels.
Maintain accurate online listings, directories, and review platforms across all clinic and optical locations.

Strategy & Reporting

Contribute to overall marketing strategy, campaigns, and annual planning alongside leadership.
Partner with clinic-level staff across locations to roll out marketing initiatives consistently.
Track campaign performance and prepare clear, structured reporting for the executive team.
Identify opportunities to strengthen HEA's market position and patient and customer engagement.

Other