Marketing Copywriter & Content Creator (American English)
As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will develop compelling American English copy for paid advertising, website pages, landing pages, email campaigns, SEO content, social media, brochures, student communications, and recruitment campaigns.
This role also requires a strong understanding of SEO content principles. The person will support content planning and optimization by contributing keyword ideas, improving website and landing page content, and working closely with the SEO and digital marketing teams to align content with organic visibility goals. Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms will be highly valued.
This role combines creativity, marketing strategy, SEO content optimization, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, improves organic visibility, and ultimately contributes to its growth and success.
This role also requires a strong understanding of SEO content principles. The person will support content planning and optimization by contributing keyword ideas, improving website and landing page content, and working closely with the SEO and digital marketing teams to align content with organic visibility goals. Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms will be highly valued.
This role combines creativity, marketing strategy, SEO content optimization, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, improves organic visibility, and ultimately contributes to its growth and success.
- Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels.
- Develop captivating and persuasive copy for other marketing materials, including website content, email campaigns, advertisements, brochures, and other promotional materials.
- Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
- Ensure consistency in brand voice and messaging across all marketing channels.
- Conduct thorough research to understand target audience demographics, preferences, and behaviors.
- Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.
- Optimize copy for SEO, including keyword integration, search intent alignment, metadata, headings, internal linking suggestions, and content structure, to improve search engine rankings and increase organic traffic.
- Support keyword research and content optimization in coordination with the SEO team.
- Contribute SEO content ideas based on search intent, keyword opportunities, market trends, and program priorities.
- Optimize website pages, landing pages, blog articles, program pages, and campaign content following SEO best practices.
- Support the organization and planning of the content calendar, ensuring alignment with marketing objectives, recruitment priorities, and SEO opportunities.
- Review and update existing website content to improve clarity, relevance, structure, keyword alignment, and organic performance.
- Collaborate with SEO, digital marketing, brand, product, and web teams to ensure content is accurate, consistent, and performance oriented.
- Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing, copywriting, content strategy, and SEO.
- Bachelor’s Degree in Marketing, Communications, English, or a related field preferred.
- Native-level command of American English.
- Minimum 2 years of experience as a copywriter or content creator.
- Experience in Higher Education preferred.
- Strong writing skills (English).
- Ability to work in international teams and multicultural environments.
- Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication.
- Strong content organization skills, with the ability to manage multiple content requests, priorities, and deadlines.
- Basic technical and computer skills (CMS, Office…) and basic digital content management tools
- Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms is a plus.
- Ethical, with a high level of personal integrity.
- Experience writing or optimizing SEO-oriented content for websites, blogs, landing pages, or digital campaigns.
- Working knowledge of SEO principles, including keyword research, search intent, metadata, headings, internal linking, and content structure.
- Ability to translate SEO insights and keyword opportunities into clear, engaging, and brand-aligned content.
- Experience coordinating with SEO, digital marketing, brand, product, and web teams is a plus.
- English – Native speaker.
- Additional languages are a plus.
- Creativity
- Market and target audience knowledge
- Research skills
- Search Engine Optimization (SEO) skills
- Ability to work under pressure
- Collaboration skills
- Adaptability
- Keyword research
- SEO content optimization
- Content planning and organization
- Analytical mindset
- Performance-oriented writing
- Cross-functional coordination