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Embark Behavioral Health

Marketing Copywriter

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Overview

Salary: $75,000 - 95,000 per year

Schedule: Monday - Friday I 9:00am - 5:00pm

Hybrid/On-site: 3133 W Frye Rd Suite 525, Chandler, AZ 85226

If you love writing, storytelling, and helping families find the support they need, this role might be your next step at Embark Behavioral Health. The marketing team is looking for a Copywriter who can turn real stories, clinical expertise, and our mission into clear, helpful content that families trust. You'll work with clinicians and program leaders to create writing that does more than market Embark. It gives families a place to start healing.

Responsibilities

  • Writing original content — Create first drafts from scratch, then use AI tools to refine, edit, and improve them.

  • Interviewing clinicians and families — Capture real stories and insights that make our content meaningful and trustworthy.

  • Improving website content — Update pages based on what families search for, what performs well, and what needs clarity.

  • Owning the content calendar — Plan what gets written, when it gets written, and keep everything moving.

  • Repurposing content — Turn long pieces into shorter versions for email, social, press releases, and paid ads.

  • Protecting privacy — Stay within HIPAA and privacy rules; flag anything clinically questionable before publishing.

  • Supporting GEO/organic visibility — Help create content that AI tools (ChatGPT, Google AI Overviews, etc.) cite when families search for help.

  • Maintaining Embark’s brand voice — Keep our writing consistent, warm, and clinically accurate across all channels.

  • Editing teammates’ writing — Provide feedback that improves clarity, accuracy, and storytelling.

  • Collaborating across teams — Turn requests from programs, admissions, clinical, and marketing into finished copy.

  • Reviewing performance — Look at what’s working, what’s not, and share insights with leadership monthly.

Qualifications

Required:

  • 4+ years of professional copywriting experience with a portfolio demonstrating long‑form, short‑form, and conversion‑focused work.

  • Experience Interviewing clinicians and families for source material.

  • Hands‑on experience using AI tools daily for research, outlining, editing, and testing. While still drafting original content from scratch.

  • Experience writing for multiple audiences with differing emotional needs (e.g., parents, teens, clinicians, referrers).

  • Working knowledge of GEO/SEO, including optimization tools, analytics platforms, and Google Search Console.

  • Experience writing in compliance‑heavy environments, with strong understanding of privacy, accuracy, and ethical boundaries.

  • Demonstrated project‑management ability, including managing a content calendar, juggling multiple deadlines, and coordinating cross‑functional requests.

  • Proven ability to publish consistently (weekly cadence) without quality decline.

Preferred:

  • Bachelor's degree in Journalism, English, Communications, Marketing, Humanities, Advertising, Public Relations, or equivalent major involving extensive writing.
  • Experience working in Behavioral Health, Psychology, Healthcare, or a related field.

Benefits

  • Medical, Dental & Vision Insurance – Multiple plan options including PPO and HDHPs with HSA eligibility and company contributions.
  • Paid Parental Leave – Up to 6 weeks fully paid for exempt employees and 4 weeks for non-exempt.
  • Life & Disability Coverage – Company-paid life, AD&D, and long-term disability; voluntary life and optional short-term disability available.
  • 401(k) with Company Match – Retirement savings with matching contributions after eligibility period.
  • PTO & Holidays – Competitive PTO accrual plans and paid holidays throughout the year.
  • Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.

Embark is an Equal Employment Opportunity Employer. We are committed to enriching the therapeutic and healing experience we offer through the diversity of our employees and community. We actively seek to recruit and support a broadly diverse staff who contribute to our excellence, diversity of viewpoints and experiences, and relevance in a global society.

Embark does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, marital status, veteran status, or any other protected status under applicable laws. Accommodations are available for applicants with disabilities.