Marketing Director, Change Management Communications

Job Details

Responsible for driving strategic vision and creating a culture of high performance by setting the vision and operating model for their function, translating business goals into a prioritized, resourced portfolio—and enabling expert teams to deliver consistent, compliant, and measurable value. Confident and capable in bringing together information, insights, creativity, performance data, and operational guardrails, they shape the strategic frameworks that guide campaigns, programs, and decision-making. Serves as the guardian of integrated marketing excellence, shaping standards, anticipating risk, connecting dots across workstreams, establishing best practices, and fostering a collaborative environment where teams feel empowered to do their best work.

Job Description

Summary
Responsible for driving strategic vision and creating a culture of high performance by setting the vision and operating model for their function, translating business goals into a prioritized, resourced portfolio—and enabling expert teams to deliver consistent, compliant, and measurable value. Confident and capable in bringing together information, insights, creativity, performance data, and operational guardrails, they shape the strategic frameworks that guide campaigns, programs, and decision-making. Serves as the guardian of integrated marketing excellence, shaping standards, anticipating risk, connecting dots across workstreams, establishing best practices, and fostering a collaborative environment where teams feel empowered to do their best work.

Job Duties

GROUP-LEVEL STRATEGY AND PRIORITIZATION: helps to shape the strategic direction of a marketing and communications area by translating priorities into programming; provides thought leadership across program categories, product lines, or business units, ensuring marketing choices reflect business strategy and expectations; builds the annual and quarterly planning frameworks, articulates a clear POV on strategic direction and identifies the biggest opportunities and risks for the portfolio; ensures teams and partners understand why certain strategic decisions are being made and creates alignment around the narrative and rationale.
MARKETING PORTFOLIO AND DECISION-MAKING: designs the strategic blueprint for a portfolio of businesses and programs at a team-level, defining how initiatives fit together across audiences, channels, and/or business needs; contributes to project budgets, suggests tools, and offers input to staffing levels; ensures teams understand rationale; helps to create workstreams to avoid duplication and encourage shared assets, shared insights, and unified effort.
CROSS-DEPARTMENT ALIGNMENT: leads alignment with colleagues and leaders across the department and enterprise to ensure all stakeholders share the same goals, timelines, and expectations; contributes to setting cross-functional decision frameworks, facilitates stakeholder meetings, and manages escalations that impact major programs, campaigns or initiatives; drives clarity in complex environments by suggesting decision rights and embedding cross-team rhythms that keep programs advancing.
GOVERNANCE AND RISK MANAGEMENT: follows and at times sets governance standards for a portfolio of work (e.g., brand compliance, content risk review, legal/privacy requirements, accessibility guidelines); anticipates and mitigates risks related to messaging, timing, market sensitivity, or executional quality, among others; follows escalation paths for high-visibility programs, campaigns, ensures crisis readiness and alignment with corporate communications and legal teams.
STRUCTURE AND CAPABILITY: ensures leadership has the information and line of sight to contribute to and endorse direction; owns risks, trade-offs, and investment discussions; advocates for necessary resources and protect teams from unnecessary noise and distraction; accelerate progress by eliminating blockers and creating clarity; ensures teams have clear decision rights and efficient cross-functional handoffs; seeks and/or provides necessary training for workgroup staff within their respective teams, or if necessary across the department.
EXPERIENCE LEADERSHIP: defines the experience strategy for priority audiences within a portfolio, including messaging pillars, experience guidelines, and quality standards across touchpoints; ensures consistency in narrative, tone, and visual identity across all programs; partners with channel leaders and creative leadership to ensure programs reinforce the brand’s promise and deliver accessible, inclusive, high-quality experiences to customers, employees, or external stakeholders.
PERFORMANCE AND INSIGHTS LEADERSHIP: makes deep contributions to the performance strategy for projects and initiatives, defining KPI frameworks, measurement plans, attribution models, and learning agendas; leads team in synthesizing insights from analytics, research, and market signals to adjust program direction and resource allocation; develops the performance narrative for senior leadership, translating results into strategy recommendations.

Minimum Qualifications

Bachelor’s Degree in Marketing, Communications, Business Administration, or related field.
At least 8 years professional experience within a marketing communications department, advertising or communications agency, or related professional setting and
At least five years directly managing direct reports and indirectly managing cross-functional marketing and communications teams.
Deep understanding of the structures, practice areas, and inner workings of a marketing department and/or advertising agency.
Experience navigating (with or within) complex, matrixed organizational structure(s), including demonstrated experience in change management.
Confident ability to interact with C-suite and other executives, managing their expectations, discussing trade-offs to achieve win/wins, and take ownership of the marketing and communications counsel and services provided to them.
Understanding of relevant industry and trade regulations, as well as those pertinent to marketing and communications (e.g., truth in advertising, intellectual property rights and infringement, etc.).
Direct experience with generative AI tools (e.g., ChatGPT, Copilot, etc.) for content generation, research, or workflow automation, and experience enforcing policy and modeling best practices in their use.
Demonstrated ease working in fluid settings, managing expectations, accepting and giving appropriate feedback, and pivoting when necessary.
Advanced proficiency with Microsoft Office (e.g., Word, Excel, PowerPoint, Teams, etc.).

Preferred Qualifications

Master’s Degree in Marketing, Marketing Analytics, Communications, Digital Marketing, Master of Business Administration (MBA), or related graduate degree.
Strong aptitude for learning and working within new software applications.
Track-record of increasing professional ability to build and manage high-achieving teams.
Experience with enterprise business sector(s) (e.g., health, higher education, insurance) strongly preferred.

Physical Demands
Lift and carry 25 lbs. frequent sitting/standing, frequent keyboard use, *patient care providers may be required to perform activities specific to their role including kneeling, bending, squatting and performing CPR.

Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Thomas Jefferson University

Primary Location Address

1101 Market, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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