FreeHire

UCAM

Marketing Engineer

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Academic Background \- Engineering
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Major Preferred \- Mechanical
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Work Experience \- 1\-2 years
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Preferred Industry \- Machine Tools
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We are seeking a results\-driven Marketing Engineer to support the promotion and positioning of our industrial/manufacturing solutions. The ideal candidate will bridge the gap between engineering and marketing\u2014combining technical knowledge with market insight to craft compelling campaigns, support sales teams, and drive product growth.
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Key Responsibilities:<\/b>
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  • Product Marketing:<\/b>
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    • Understand technical aspects of products, machinery, or solutions and translate them into customer\-friendly value propositions.
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    • Develop product datasheets, brochures, case studies.
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    • Provide inputs for pricing strategy, positioning, and value engineering based on market insights.
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    • Market Research & Analysis:<\/b>
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      • Conduct market research to identify trends, customer needs, and competitor activities.
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      • Support product development by providing customer feedback and identifying market gaps.
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      • Campaign Management:<\/b>
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        • Plan and execute B2B marketing campaigns, both digital and offline, targeting OEMs, distributors, and industrial clients.
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        • Track performance metrics and optimize campaigns for ROI.
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        • Sales Enablement:<\/b>
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          • Work closely with the sales team to provide technical support, product training, and presentation materials.
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          • Assist in the creation of proposals and tender documents.
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          • Event Management:<\/b>
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            • Coordinate and represent the company at trade shows, industrial expos, webinars, and customer events.
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            • Digital Marketing Collaboration:<\/b>
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              • Work with digital marketing teams to create SEO/SEM\-friendly content and run PPC/LinkedIn campaigns.
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              • Support CRM implementation and lead generation tools (e.g., HubSpot, Salesforce).
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                Competencies Required : Smart and proactive with strong organizational skills, Presentable, Engineering background to
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                understand product technicalities, Aggressive in meeting deadlines and driving execution.
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                Skills Required : Communication and coordination, Event planning, Capable of understanding products.
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                Location : Peenya, Bangalore.
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