Marketing & Growth Executive

About KLARRA

KLARRA is a Singapore-based womenswear and kidswear label with boutiques at ION Orchard and Raffles City Shopping Centre, alongside KLARRA Cafe at Raffles City. We are a small, founder-led brand with a refined aesthetic and a team that takes genuine pride in what we do.

---

About the Role

We are looking for a Marketing & Growth Executive to take ownership of our marketing across both the fashion label and cafd — someone who is commercially minded, independently driven, and brings genuine creativity to the work.

This is a hands-on role with meaningful ownership. You will work closely with the Founder and be entrusted to plan, execute, and drive initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and contributions will be visible, valued, and have a direct impact on the business.

We are looking for someone who enjoys both ideation and execution. Someone who can take an idea from concept to launch, build genuine connections with our community, and approach their work with a sense of ownership — always mindful of how it contributes to the growth of the brand and customer experience.

---

What We Hope You'll Help Us Achieve

•⁠ ⁠Campaigns that are creative, well-executed, and drive real sales and traffic impact

•⁠ ⁠A VIP customer experience that feels warm, personal, and genuinely valued

•⁠ ⁠Campaigns and launches that create genuine excitement and leave a lasting impression beyond the screen

•⁠ ⁠A brand that grows in visibility, desirability, and loyalty over time

---

What You'll Be Involved In

Creative Campaigns & Sales Growth

•⁠ ⁠Plan and execute monthly marketing campaigns with both creative and commercial intention

•⁠ ⁠Develop launch mechanics, activations, and collaborations that create excitement and drive sales

•⁠ ⁠Bring fresh ideas to the table — we welcome initiative and original thinking

•⁠ ⁠Track campaign performance and share honest reflections on what worked and what didn't

VIP & Customer Relationships

•⁠ ⁠Lead the end-to-end KLARRA VIP customer journey across both retail and cafe touchpoints

•⁠ ⁠Develop thoughtful touchpoints — exclusive previews, personalised outreach, appreciation initiatives

•⁠ ⁠Build genuine relationships with our best customers so they feel known, not just marketed to

•⁠ ⁠Stay attuned to customer sentiment and share feedback that helps us improve

Campaign Execution & Coordination

•⁠ ⁠Manage the monthly marketing calendar and ensure launches happen on time

•⁠ ⁠Coordinate across retail, café, and any external parties with clarity and follow-through

•⁠ ⁠Keep things organised and moving — without needing to be chased

Content & Brand

•⁠ ⁠Plan Instagram content and EDMs that feel elevated and true to KLARRA's identity

•⁠ ⁠Write or coordinate captions, copy, and marketing communications

•⁠ ⁠Help ensure our brand presentation stays consistent and refined across all touchpoints

Partnerships & Community

•⁠ ⁠Reach out to and manage relationships with influencers, KOLs, and brand partners

•⁠ ⁠Identify collaboration opportunities that feel right for KLARRA

•⁠ ⁠Support events, gifting, and community-building initiatives

---

Who We're Looking For

Experience

•⁠ ⁠Around 2–5 years in marketing, brand, or a related field

•⁠ ⁠Has worked at a small or boutique brand before — fashion, lifestyle, F&B, beauty, or retail

•⁠ ⁠Has run campaigns or projects with a good degree of independence

•⁠ ⁠Able to connect their work to tangible business results and customer impact.

•⁠ ⁠Experience with VIP or customer relationship programmes is a bonus

Commercially Minded

•⁠ ⁠Naturally thinks about what drives traffic, sales, and customer loyalty

•⁠ ⁠Balances creative ideas with commercial intention

•⁠ ⁠Understands what makes customers buy, return, and recommend

Creatively Driven

•⁠ ⁠Has genuine creative instincts and enjoys coming up with ideas

•⁠ ⁠Can translate a brand's identity into campaigns that feel fresh and considered

•⁠ ⁠Creates content with intention, thinking beyond aesthetics to how it strengthens the brand, deepens customer relationships, and contributes to long-term growth

Independent & Accountable

•⁠ ⁠Comfortable managing their own priorities and following through without reminders

•⁠ ⁠Proactive — raises ideas and flags issues early

•⁠ ⁠Approaches work with a strong sense of ownership and accountability for results

Others

•⁠ ⁠Warm, professional, and emotionally mature

•⁠ ⁠Collaborative, mature, and values teamwork, mutual respect, and a solutions-oriented approach.

•⁠ ⁠Genuinely interested in building a meaningful brand and business, not just creating beautiful conten

•⁠ ⁠Comfortable in a small, fast-moving, founder-led environment

At KLARRA, we care deeply about the details, the customer experience, and the long-term journey of building a meaningful brand. If you take pride in doing thoughtful work and are excited to grow alongside a small, passionate team, we would love to hear from you