Marketing Manager, Campaigns

* Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. * Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams. * Maintain campaign calendars and ensure programs launch smoothly. * Monitor campaign performance, analyze results, and share insights with internal stakeholders. * Recommend improvements to campaign tactics and targeting. * Run experiments and tests to improve engagement, conversion, and pipeline contribution. * Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning. * Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices. Experience * 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company. * Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs. * Strong project management skills with the ability to manage multiple initiatives simultaneously. * Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong. * Ability to analyze campaign data and translate insights into actionable improvements. * Strong written and verbal communication skills. * Bachelor’s degree in Marketing, Communications, or a related field. * Experience marketing to associations, membership organizations, or nonprofit organizations. * Experience supporting product launches or lifecycle marketing programs. * Familiarity with AI tools used in marketing workflows. Salary and Perks * Competitive salary * Remote work About Higher Logic Higher Logic is an industry leader in cloud-based engagement platforms.