Marketing Manager, Japan

🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

💻 Role

• Your focus will be to build marketplace liquidity by growing high-quality seller supply, activating credible local communities

• Help us build a seller community in Japan. Develop and manage relationships with industry-level leaders, from influencers, sellers, and other key partners.

• Own the end-to-end planning and execution of our large marketing initiatives such as online academy, digital events or IRL events

• Manage all social media channels & content

• Work with GTM team to facilitate, attend, or set booth in offline events and conferences

• Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences.
  

👋 You

• As our next Marketing Manager, you should have:

• Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results

• A strong track record of developing and executing go-to-market, brand, or consumer marketing initiatives from strategy through launch and iteration

• Experience building and managing external relationships with partners such as influencers, creators, agencies, sellers, media, or other key industry stakeholders

• Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time sellers and buyers

• Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale

• Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement

• You speak fluent English and native Japanese, with a strong understanding of Japanese consumer behavior, culture, and market dynamics
  

🙏 Nice to Have

• Experience at a high-growth startup, marketplace, or creator-focused platform

• An existing network of sellers, creators, and influencers within a Whatnot product category.

• Proficiency in SQL

• Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, fashion toys, TCG)

• Experience buying and selling in online marketplaces.
  

🎁 Benefits

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.