Marketing Manager - Mobile Robotics

Job Summary
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We are looking for a Marketing Manager with 7 to\n10 years of B2B experience to own end\-to\-end marketing execution across brand\nawareness, demand generation, events, content, digital, and sales enablement.\nThis is a hands\-on role for someone who is structured, dependable, and\noutcome\-oriented able to take strategic direction and convert it into\ndisciplined weekly and monthly action.<\/span>
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<\/span>Reports to: Marketing Lead<\/span>
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Key Responsibilities:<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Execute the annual marketing plan across events,\ndigital, content, social media, partner marketing, and demand generation; track\nbudget utilization and report on outcomes<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Plan and execute trade shows, exhibitions, and\nindustry events end to end booth, collateral, logistics, lead capture, and\npost\-event follow\-up<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Run lead generation campaigns across events,\ndigital ads, email, ABM, and partner channels; coordinate with sales for lead\nnurturing and pipeline tracking. <\/span>
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\u2022 <\/span><\/span><\/span><\/span>Focus on achieving marketing inbound,\nmulti\-channel, lead generation targets for the year. Work closely with sales\nand partner organizations to ensure accurate tracking and conversions. <\/span>
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\u2022 <\/span><\/span><\/span><\/span>Manage the website transition, and subsequent\nupdates, landing pages, and SEO execution in coordination with vendors and\nagencies<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Own LinkedIn and other relevant B2B social media\nchannels for the ANSCER Robotics brand; execute monthly content calendar and\ntrack performance<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Coordinate creation of case studies, sales\npresentations, brochures, videos, and all marketing and sales collateral<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Execute PR activities and ensure all external\ncommunications follow internal approval processes<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Support partner marketing: MDFs, co\-marketing\nactivities, partner communications, and partner portal<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Manage agencies and vendors with clear briefs,\ntimelines, and cost trackers<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Maintain weekly and monthly performance\ndashboards covering leads, reach, website metrics, event ROI, and budget\nutilization<\/span>
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\u2022 <\/span><\/span><\/span><\/span>Manage junior team members, interns, and\ncross\-functional coordination with sales, product, technical, and finance teams<\/span>
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Requirements<\/h3>
\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>7 to 10 years of B2B marketing experience,\npreferably in industrial equipment, automation, manufacturing, or engineering\nsectors<\/span><\/span>
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\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>Proven track record executing marketing plans\nacross events, digital, content, and lead generation<\/span><\/span>
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\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>Strong experience with both offline and online\nlead generation in B2B environments<\/span><\/span>
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\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>Ability to manage multiple projects, vendors,\nand stakeholders simultaneously<\/span><\/span>
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\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>Strong command of Excel, PowerPoint, trackers,\nand reporting formats<\/span><\/span>
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\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>Familiarity with CRM, SEO, LinkedIn campaigns,\nemail marketing, ABM, and website CMS tools is an advantage<\/span><\/span>
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\u2022<\/span> <\/span><\/span><\/span><\/span><\/span>Some people management experience including\nexecutives and interns<\/span><\/span>
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What We Are Looking For<\/b><\/span>
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The right person for this role brings structure\nto execution, takes ownership without being chased, and communicates\nproactively with leadership, sales, and agencies. They are comfortable with\nambiguity, move quickly when priorities shift, and hold high standards for\nquality in every external output.<\/span><\/span>
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Benefits<\/h3>
Career Growth \u2013 Opportunities for leadership, mentorship, and continuous learning.<\/span><\/span><\/span>
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Collaborative Culture \u2013 Work with a passionate and skilled team in a dynamic environment.<\/span><\/span><\/span>
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Competitive Perks \u2013 Industry\-standard salary and health benefits.<\/span><\/span><\/span>
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Inclusive Workplace \u2013 We are an equal\-opportunity employer committed to diversity.<\/span><\/span><\/span>
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Equal Opportunity Employer<\/span><\/b><\/span>
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ANSCER Robotics is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and do not discriminate based on race, gender, religion, disability, or any other protected category. We believe in providing equal opportunities based on merit, skills, and business needs.<\/span><\/span>
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