Marketing Manager

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking.

Make It With Pride.

You will lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes.

How you will contribute

Innovation strategy and pipeline

• Provide input – where necessary – to develop the BU innovation strategy and targets

• Recommend ideas and opportunities to develop the innovation pipeline
  

Innovation projects: Project Owner

• Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date)

• Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)

• Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)

• Develop the launch plan in partnership with the Category Planning / Sales teams

• Track / monitor performance and recommend corrective actions if needed

• Throughout the innovation project:

• Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)

• Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed

• Lead the project at stage gate reviews

• Ensures excellence in launch execution

• Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)
  

Capability building

• Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required
  

What you will bring

• Unearthing and applying insights to innovation

• Strategic thinking applied to identify consumer opportunities and portfolio management

• Ideas development and evaluation to build healthy pipeline

• Product and pack excellence

• Analytical skills, business acumen and commercial plan building

• Ability to work collaboratively with external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...)

• Project management

Particular focus areas for BTC / complex innovationProject Owners

• Enhanced strategic skills to identify white space opportunities – strategic foresight

• Enhanced ability to identify, assess and react to consumer need

• Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer

• Complex problem-solving skills / out of the box thinking

• Diverging and converging mindset

• Dealing with ambiguity and iterative processes

• Experimentation mindset

• End-to-end enterprise – and long-term – thinker

• Transformer vs performer mindset and skills

• Agile ways of working (scrum, iteration, …)

• Risk taking / risk management