Marketing Manager - Porsche

The Porsche Marketing Manager, Offline Marketing is responsible for developing, executing, and overseeing all non\-digital (offline) marketing initiatives across our entire business portfolio. This role requires strategic leadership, strong team management, and detailed execution across events, BTL activities, and physical production for the brand.
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Key Responsibilities<\/span><\/b>
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I. Offline Strategy & Execution Leadership<\/span><\/b>
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  • Bring the brand to life through creative and impactful offline marketing strategies from annual plans to quarterly activations that inspire customers and drive business results.<\/span>
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  • Lead the planning and execution of events, BTL campaigns, and physical advertising that strengthen brand awareness and directly support sales performance.<\/span>
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  • Manage and optimize the offline marketing budget to ensure every campaign delivers measurable value and a strong return on investment.<\/span>
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  • Track performance through key success metrics from lead quality and engagement to conversion impact and translate insights into continuous improvement.<\/span>
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    II. Team & Production Excellence<\/span><\/b>
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    • Lead a passionate marketing team, fostering creativity, accountability, and collaboration across every project.<\/span>
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    • Manage the full marketing production cycle from concept to delivery ensuring every piece of communication reflects the brand\u2019s image and quality standards.<\/span>
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    • Oversee design, printing, and logistics processes with precision, guaranteeing that every output is error\-free, visually consistent, and aligned with the brand\u2019s corporate identity.<\/span>
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    • Act as the brand\u2019s guardian, ensuring that every visual, message, and experience consistently reflects the company\u2019s design and communication standards.<\/span>
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    • Coach and develop team members to reach their full potential and deliver exceptional results under fast\-paced and high\-impact conditions.<\/span>
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      III. Brand & Market Activation<\/span><\/b>
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      • Create memorable brand experiences through targeted BTL and experiential campaigns that engage customers, partners, and communities.<\/span>
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      • Drive impactful in\-store promotions, visual merchandising, and local marketing programs that elevate the customer journey and boost sales performance.<\/span>
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      • Lead brand presence in exhibitions, trade shows, and community events, ensuring a consistent, premium, and engaging brand experience.<\/span>
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      • Collaborate closely with sales and product teams to turn marketing strategies into tangible business growth and customer loyalty.<\/span>
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        Requirements<\/h3>
        Who you are
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        • A <\/span>Bachelor\u2019s degree<\/span><\/b> in Marketing, Business Administration, or a related field, passion for brand building and marketing innovation is a must.<\/span>
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        • 7 to 10 years of hands\-on marketing experience<\/span><\/b>, including at least <\/span>2 years managing a team<\/span><\/b> and driving creative, high\-impact offline campaigns.<\/span>
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        • Proven experience in the automotive industry in Egypt<\/b> with a strong understanding of customer behavior, dealer marketing, and brand positioning in the local market.<\/span>
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        • A strong command of <\/span>Offline Marketing channels<\/span><\/b> from event planning and BTL activations to physical production and traditional media.<\/span>
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        • A proven ability to <\/span>lead and inspire multidisciplinary teams<\/span><\/b>, including designers, marketing specialists, and production or logistics members.<\/span>
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        • Deep understanding of <\/span>Corporate Identity (CI)<\/span><\/b> and <\/span>Corporate Design (CD)<\/span><\/b> principles, with the ability to uphold and champion brand standards across all touchpoints.<\/span>
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        • Sharp <\/span>project management and budgeting skills<\/span><\/b>, coupled with the ability to negotiate and manage vendors, agencies, and production partners effectively.<\/span>
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        • An exceptional <\/span>eye for detail<\/span><\/b> ensuring every printed piece, sign, or visual communication reflects excellence and accuracy.<\/span>
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        • Full professional <\/span>fluency in English and Arabic<\/span><\/b>, both written and spoken.<\/span>
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          Benefits<\/h3>
          Why Join SMG?
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          Legacy, Leadership & Vision<\/span>
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          Join a pioneering organization with over five decades of excellence in Egypt\u2019s automotive sector. SMG is the sole importer of Porsche, Scania, and Harley\-Davidson, a trusted partner to the main Aftermarket Spare Parts Wholesale and Retail, and the most reliable and business partners of automotive garage tools and equipment.<\/span>
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          Be part of a forward\-thinking company with a diversified investment portfolio and a strong vision for sustainable mobility, innovation, and market leadership.<\/span>
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          Meaningful & Impactful Work<\/span>
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          Contribute to a company that isn\u2019t just selling cars, but shaping the future of road safety, customer experience, and automotive service standards in Egypt.<\/span>
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          From premium vehicle brands to aftermarket solutions and industrial tools, your work will have an impact across multiple industries and thousands of customers.<\/span>
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          Growth & Development<\/span>
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          SMG empowers its employees with a culture of continuous learning, internal mobility, and career progression. With full support for both internal and external training, you\u2019ll gain access to tools and knowledge that help you thrive as a leader.<\/span>
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          Whether you\u2019re optimizing operations or leading financial strategy, your contribution will drive real results. People\-First Culture<\/span>
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          Work in an inclusive, collaborative environment that values expertise, transparency, and trust. At SMG, we encourage open communication across all levels\u2014including 24/7 access to HR support\u2014because we believe that progress begins with honest conversation.<\/span>
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          Competitive Rewards & Benefits<\/span>
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          Enjoy a comprehensive compensation package designed to support you and your family, including:<\/span>
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          • Medical, social, and life insurance<\/span>
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          • Pension plan<\/span>
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          • Annual salary review and profit\-sharing program<\/span>
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          • Exclusive discounts on service, spare parts, and branded items<\/span>
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          • Fully paid training program<\/span>
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