Marketing Manager - Pringle of Scotland
KEY RESPONSIBILITIES:<\/b>
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- Guide marketing direction ensuring every initiative strengthens brand positioning and consumer connection.<\/span><\/span>
<\/li>- Maintain Pringle's visual and verbal identity.<\/span><\/span>
<\/li>- Integrated campaign development.
<\/li>- Analyze consumer behaviour, market trends and retail performance.<\/span>
<\/li>- Digital and social strategy.<\/span>
<\/li>- Translate insights into actionable plans that build brand equity and drive sales.<\/span>
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<\/div><\/span>Requirements<\/h3>
- Marketing experience, ideally within premium retail or lifestyle brands.<\/span>
<\/li>- Strong understanding of premium positioning, brand storytelling and customer psychology.<\/span>
<\/li>- Exceptional communication, planning and stakeholder management skills.<\/span>
<\/li>- Analytical mindset with the ability to interpret data and convert it into strategy.<\/span>
<\/li>- Confidence operating in a fast\-paced environment where clarity, taste and decision making matter.
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<\/div><\/span> - Strong understanding of premium positioning, brand storytelling and customer psychology.<\/span>
- Maintain Pringle's visual and verbal identity.<\/span><\/span>