Marketing Manager

Role Overview We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs. The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery. This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution. Key Responsibilities Email Marketing & Campaign Execution * Execute and manage end-to-end email marketing campaigns within HubSpot * Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows * Manage audience segmentation, personalization, suppression lists, and campaign targeting * Conduct A/B testing to improve campaign engagement and conversion performance * Ensure all campaigns are delivered accurately, on time, and aligned with brand standards * HubSpot & Marketing Automation Management * Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup * Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems * Maintain data hygiene and ensure CRM/database integrity across systems * Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations * Identify opportunities to improve automation efficiency and scalability Reporting & Analytics * Develop and maintain campaign performance dashboards and reporting * Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact * Provide actionable insights and optimization recommendations based on campaign performance * Support leadership with recurring reporting and marketing performance analysis Cross-Functional Collaboration * Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively * Coordinate campaign timelines, approvals, testing, and stakeholder communication * Support broader marketing initiatives and operational process improvements Requirements * 5 years of experience in marketing operations and managing marketing automation tools * 3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation * Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns * Proven ability to manage multiple campaigns and deadlines in a fast-paced environment * Strong analytical mindset with experience in campaign reporting and performance optimization * Exceptional attention to detail and strong QA/testing capabilities * Experience with CRM systems and integrations, preferably Salesforce * Understanding of email deliverability best practices and marketing operations processes * Strong communication and stakeholder management skills * Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus * Exposure to B2B marketing environments and lead generation programs is preferred What Success Looks Like * Consistent, high-quality, error-free campaign execution * Efficient and scalable marketing automation processes * Improved engagement and conversion performance across email programs * Reliable reporting and actionable marketing insights * Strong operational ownership of HubSpot and campaign workflows Ideal Candidate A proactive and execution-focused marketing operations professional who combines strong HubSpot expertise with analytical thinking and operational excellence. This person is highly dependable, process-oriented, and comfortable owning both campaign execution and platform optimization in a dynamic marketing environment. Work Schedule & Location * Full-time remote/work-from-home role * Candidates can be based anywhere geographically * Must be available to work EST business hours: 9:00 AM ET - 6:00 PM ET * Ability to collaborate effectively with global and cross-functional teams during EST hours is essential * This role requires strong ownership, responsiveness, and the ability to operate independently in a remote work environment Benefits * Location: Remote * Job Type: Full time, Exempt * Eligible for Sago's benefits program designed to support all our US full-time employees including: health, dental, and vision insurance, 401(k) with employer match, paid time off and holidays.