Marketing Measurement & Strategy Manager

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Summary:

This is a strategic leadership role responsible for setting the vision and direction for marketing measurement and defining the frameworks used to assess Marketing’s impact on business results. The role translates performance data into executive-ready insights, recommendations, and narratives that inform executive decision making. Key responsibilities include setting program strategy, guiding senior managers, influencing priorities, and fostering collaboration across LOBs. This position partners directly with Analytics & Insights team and senior executive stakeholders to define what should be measured, how success is evaluated, and how results are used to guide strategic decisions.

Key Responsibilities:

• Lead the marketing measurement strategy, including KPIs, targets, and attribution, aligned to business, marketing, and financial goals.

• Translate performance into clear insights, implications, and actions to drive growth, efficiency, and investment decisions.

• Own executive-level storytelling, clearly communicating results, risks, opportunities, and marketing’s impact on the business.

• Partner across Marketing, Finance, Product, Data/Analytics, and Strategy to align priorities, metrics, and investments.

• Lead cross-functional collaboration to strengthen marketing measurement by partnering with Analytics and Measurement teams to source, validate, and interpret data.

• Set standards for analytical rigor, ensuring transparent, high-quality insights and accountability.

• Define performance reporting and dashboards that enable insight-driven executive decisions.

• Build and lead a high-performing team, driving accountability, continuous improvement, and business impact.

• Drive adoption of consistent measurement practices and embed them into planning and decision-making.

• Operate with strong executive presence, influencing senior leaders, driving change, and balancing strategy with hands-on execution

• Seeking a hands-on, action-oriented individual who drives change and stays directly involved rather than delegating.

• Ability to think strategically as well as tackle the tactics independently.

• Oversees the process for building and/or executing business initiatives and/or processes, while partnering with stakeholders and partners.

• Readiness to work on a variety of tasks and face potential challenges directly.

• Drive cross-functional influence and change by promoting standardized measurement practices and embedding them into planning, forecasting, and decision-making. Partner with stakeholders to ensure marketing performance is clearly understood, trusted, and actionable across the enterprise.

• Align senior stakeholders on business context, financial impact, and strategy.

• Serve as the central integrator, translating business needs into measurement requirements and ensuring insights are accurate, actionable, and aligned to enterprise objectives to support executive decision-making. ​

Required Qualifications:

• Demonstrated experience leading measurement strategies, KPI frameworks, and performance narratives for executive audiences.

• Strong executive storytelling, presentation, and influencing skills, with the ability to translate complex data into clear business implications and recommendations.

• Deep business and marketing acumen, with proven ability to partner effectively with senior executive stakeholders and cross-functional leaders.

• Commitment to data rigor, analytical integrity, and quality standards, including the ability to establish assumptions, caveats, and confidence levels for decision-grade analysis.

Desired Qualifications:

• Bachelors degree

• MBA or other graduate degree strongly preferred

• Strong knowledge of banking and financial services industry, or experience with a financial services company

Skills:

• Attention to Detail

• Critical Thinking

• Customer and Client Focus

• Prioritization

• Risk Management

• Active Listening

• Collaboration

• Planning

• Business Case Review

• Change Management

• Conflict Management

• Project Management

• Strong knowledge of banking and financial services industry, or experience with a financial services company

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)

Pay and benefits information

Pay range

$103,600.00 - $175,200.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.