Marketing Research Manager

About the Team

Marketing Research is the team that helps Salmon understand its customers, market, and brand. We turn questions into evidence, evidence into insight, and insight into decisions that help shape how the business grows.

As Salmon scales, the need for strong customer and market understanding becomes even more important. This team sits at the intersection of Marketing, Brand, Growth, and Leadership — helping ensure that strategic decisions are grounded in high-quality research and clear measurement.

We are building a research function that is thoughtful, structured, and highly impactful. That means creating the systems, standards, and ways of working needed to deliver reliable insights at speed.

About the Role

As a Marketing Research Manager, you will lead and grow Salmon’s marketing research function.

This is a leadership role for someone who enjoys building, not just managing. You will help establish research processes, develop team capabilities, and ensure that customer and market insights directly inform business decisions across Marketing, Brand, Growth, and Leadership teams.

You will lead a team of researchers while building the frameworks, workflows, and operating model needed to scale a high-impact research function. As the strategic research partner to key stakeholders, you will oversee brand health tracking, quantitative research, and marketing analytics, helping shape how Salmon understands its customers, measures its brand, and drives growth.

What You’ll Do

Research Function Leadership

• Build and scale the marketing research function, including processes, workflows, templates, standards, and best practices

• Establish an operating model that enables researchers to execute efficiently and consistently

• Create research roadmaps aligned with business priorities and stakeholder needs

• Drive a culture of ownership, accountability, curiosity, and continuous improvement within the team

Team Management & Development

• Lead, coach, and develop a team of marketing researchers across brand tracking, quantitative research, and marketing analytics

• Set priorities, manage workloads, and ensure high-quality delivery across multiple concurrent projects

• Recruit, onboard, and develop talent to strengthen the team’s capabilities

• Provide guidance on research design, analysis, storytelling, and stakeholder communication

Brand Health Tracking

• Own the strategy and execution of Salmon’s Brand Health Tracking program

• Define KPIs, measurement frameworks, reporting cadence, and longitudinal analysis approaches

• Translate tracking results into actionable recommendations that influence brand and growth strategies

• Ensure findings are regularly communicated to stakeholders and integrated into decision-making

Quantitative Research

• Oversee the design and execution of quantitative research studies, including campaign evaluations, brand lift studies, audience segmentation, customer experience research, advertising effectiveness studies, and ad hoc business research

• Maintain quality standards across survey design, sampling, fieldwork, data processing, and analysis

• Ensure insights are rigorous, practical, and relevant to business decision-making

Marketing Analytics & Insights

• Develop integrated views of marketing performance by combining research, campaign, customer, and business data

• Partner with Marketing and Growth teams to define measurement frameworks and success metrics

• Identify opportunities to improve marketing effectiveness through research-driven insights

• Connect research findings to business outcomes and strategic decisions

Stakeholder Partnership

• Act as the primary research partner for Marketing, Brand, Growth, and Leadership teams

• Translate complex business questions into research plans and actionable recommendations

• Present insights and strategic implications to senior leaders and cross-functional stakeholders

• Advocate for evidence-based decision-making across the organization

What Makes You a Strong Fit

• 5+ years of experience in market research, consumer insights, brand research, marketing analytics, or a related field

• At least 2 years of people management experience leading research, insights, or analytics teams

• Demonstrated experience building processes, frameworks, or functions from scratch

• Deep expertise in Brand Health Tracking, including program ownership, KPI development, and longitudinal analysis

• Strong quantitative research skills, including survey design, sampling methodologies, statistical analysis, and insight generation

• Experience managing multiple stakeholders and navigating competing priorities

• Excellent communication, presentation, and storytelling skills

• Strong project management skills with the ability to operate independently in a fast-paced environment

• High ownership mindset and willingness to solve problems without predefined solutions

Preferred

• Experience in fintech, banking, financial services, technology, or digital products

• Experience working in startups or high-growth environments

• Familiarity with marketing analytics, attribution, campaign measurement, and customer insights

• Experience integrating multiple data sources, including research, behavioral, campaign, and operational data

• Experience building and scaling research teams

Why Join Us?

What We Create

• Modern banking services for millions of Filipinos

• Cutting-edge financial products powered by global best practices and AI

• A licensed neobank on a mission to become a leading fintech company in Southeast Asia

• Backed by $200M+ from ADQ, World Bank Group, and leading global investors

• A company where products are built and launched in months, not years

• A platform with significant opportunities for growth and international expansion

What We Offer

• A passionate, international team

• Fast, merit-based career growth

• Performance-driven rewards and recognition

• Opportunities for international exposure and collaboration

• Modern office in Manila, Philippines

• Medical insurance and wellness benefits

• Regular team events and activities