Marketing Senior Officer

About Zaincash

ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA’s Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq.

Responsibilities:

• Contribute in the implementation of marketing strategies.
• Support the marketing manager in overseeing the department’s operations.
• Organize and attend marketing activities or events to raise brand awareness
• Plan advertising and promotional campaigns for products or services on a variety of
  media (social, print etc.).
• Planning, budgeting, monitoring, and advertising with Digital ads campaigns in Meta,
  Google ads, TikTok and Snapchat.
• Liaise with stakeholders and vendors to promote success of activities and enhance the
  company’s presence.
• See all ventures through to completion and evaluate their success using various metrics.
• Prepare content for the publication of marketing material and oversee distribution.
• Conduct market research to identify opportunities for promotion and growth.
• Collaborate with managers in preparing budgets and monitoring expenses.

Requirements

• Proven experience as a marketing officer or similar role.
• Solid knowledge of marketing techniques and principles.
• Good understanding of market research techniques, and statistical and data analysis methods.
• Excellent knowledge of MS Office or Google Docs/sheets.
• Thorough understanding of social media and web analytics.