Marketing Strategist
We're looking for a Marketing Strategist who can define and lead our marketing direction by developing data\-informed strategies, managing outsourced content creators, and ensuring that all campaigns and digital/social media activities align with our business objectives. The ideal candidate is a strategic thinker who understands digital ecosystems, is deeply analytical, and can turn business goals into actionable marketing campaigns that drive real growth.
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KEY RESPONSIBILITIES<\/b>
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- Develop and own the marketing strategy across all digital channels (social media, email, web, paid media, etc.).
<\/span><\/li>- Manage content planning and oversee execution via outsourced creators (designers, copywriters, video editors).
<\/span><\/li>- Create campaign briefs with clear goals, messaging, and timelines for content collaborators.
<\/span><\/li>- Oversee social media presence, ensuring consistency across platforms
<\/span><\/li>- Track key metrics (engagement, leads, conversions, CAC, ROI) and create actionable reports.
<\/span><\/li>- Stay ahead of industry and platform trends to ensure ongoing innovation.
<\/span><\/li>- Collaborate cross\-functionally with product, tech, sales, and customer service teams.
<\/span><\/li>- Own and optimize our online presence
<\/span><\/li>- Identify and manage partnerships with creatives, influencers, affiliates, or B2B growth partners.
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<\/div><\/span>Requirements<\/h3>
- Minimum 2+ years as a Marketing Strategist, Digital Marketing Manager, or similar role.<\/span>
<\/li>- Bachelor\u2019s degree in Marketing, Business, Communications, Digital Media, or related field.<\/span>
<\/li>- Proven experience developing and executing B2B or B2C digital marketing strategies.
<\/span><\/li>- Strong understanding of social media algorithms, content best practices, and analytics.
<\/span><\/li>- Familiarity with Zoho Marketing, Meta Business Suite, Google Analytics, LinkedIn Ads Manager, or similar.
<\/span><\/li>- Ability to manage freelancers and remote collaborators.
<\/span><\/li>- Exceptional writing and communication skills.
<\/span><\/li>- Strong analytical and reporting abilities.
<\/span><\/li>- Experience with tech, logistics, or startups is a plus.<\/span><\/li><\/ul>
<\/div><\/span>Benefits<\/h3>
Competitive salary (based on experience).
<\/div>Health insurance (HMO)
<\/div>Pension contributions.
<\/div>Paid annual leave, sick leave, and public holidays.
<\/div>Performance\-based bonuses and incentives.
<\/div>Hybrid work option.
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<\/div><\/span> - Bachelor\u2019s degree in Marketing, Business, Communications, Digital Media, or related field.<\/span>
- Manage content planning and oversee execution via outsourced creators (designers, copywriters, video editors).