Mobile User Acquisition Manager

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're​ ​looking for​ ​a​ ​Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities

• Acquire new and high-quality players for the games in an efficient and profitable manner.
• Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
• Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
• Make recommendations on campaign enhancements including retargeting, bid automation, etc
• Improve performance by conducting A/B testing with new creatives and tools.
• Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
• Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.

Requirements

• 2 + years in mobile user acquisition and ad buying analysis experience at scale
• Campaign management on self-served platforms - a Must
• Highly analytical and technical: Understands components of ad calls across various channels
• Ability to manipulate and analyze large quantities of data and present it in reports
• Deep understanding of mobile attribution
• Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
• Ability to take on multiple projects at the same time
• Strong organizational, analytical, presentation and problem solving skills
• Profound knowledge of MS-Office Products (Excel in particular)
• Fluent English - verbal and written

Advantage:

• Bsc in Industrial Engineering, Economics, Statistics or similar field.

#LI-Hybrid