Monetization Consultant (Game) – Strategic Advisor

Work Type:<\/span><\/span><\/b> Consulting / Advisory (Part\-time, Remote)
<\/span><\/span>Engagement Model:<\/span><\/span><\/b> Flexible (Retainer / Hourly / Project\-based)
<\/span><\/span>Workplace Address:<\/span><\/span><\/b> Puzzle Studio \u2013 Tan Son Nhat Ward, Ho Chi Minh City<\/span><\/span><\/span><\/span><\/p>

1. About the Company<\/span><\/span><\/b><\/span><\/span>
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Puzzle Studio is a growing mobile game studio focused on building scalable puzzle games for global markets.<\/span><\/span><\/span><\/span>
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As we enter a new phase of growth, we are placing strong emphasis on <\/span>elevating monetization as a core capability<\/span> \u2014 ensuring our products are not only engaging, but also sustainable and scalable from a business perspective.<\/span><\/span><\/span><\/span>
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2. Role Overview<\/span><\/span><\/b><\/span><\/span>
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This role partners closely with leadership and product teams to <\/span>drive monetization as a core lever of product growth<\/span>.<\/span><\/span><\/span><\/span>
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The focus is on <\/span>strategic advisory, high\-impact decision support, and capability building<\/span> \u2014 helping shape how monetization is approached, executed, and scaled across our products.<\/span><\/span><\/span><\/span>
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You will be expected to operate with a <\/span>high level of autonomy and influence<\/span>, contributing directly to product and business decisions.<\/span><\/span><\/span><\/span>
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3. Why This Role Matters<\/span><\/span><\/b><\/span><\/span>
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We are at a stage where <\/span>monetization has significant untapped potential<\/span>, but requires stronger structure, deeper expertise, and clearer strategic direction.<\/span><\/span><\/span><\/span>
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This role is critical in helping us:<\/span><\/span><\/span><\/span>
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• Unlock new revenue opportunities across our products<\/span><\/span><\/span><\/span>
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• Avoid common scaling pitfalls in monetization<\/span><\/span><\/span><\/span>
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• Build a strong internal foundation for long\-term growth<\/span><\/span><\/span><\/span>
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  4. Expected Impact<\/span><\/span><\/b><\/span><\/span>
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  • Identify and unlock high\-impact monetization opportunities early in the engagement<\/span><\/span><\/span><\/span>
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  • Improve core revenue metrics (ARPDAU, LTV, conversion) through structured experimentation<\/span><\/span><\/span><\/span>
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  • Establish scalable monetization frameworks and best practices<\/span><\/span><\/span><\/span>
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  • Upskill internal teams to operate more independently and effectively<\/span><\/span><\/span><\/span>
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    5. Key Responsibilities<\/span><\/span><\/b><\/span><\/span>
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    • Shape and lead monetization strategy across mobile games (Ads, IAP, hybrid models)<\/span><\/span><\/span><\/span>
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    • Identify and prioritize high\-impact revenue opportunities through data and product insights<\/span><\/span><\/span><\/span>
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    • Advise on monetization design, including user flows, placements, pricing, and game economy<\/span><\/span><\/span><\/span>
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    • Guide the optimization of core metrics (LTV, ARPDAU, retention, conversion) through structured experimentation<\/span><\/span><\/span><\/span>
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    • Establish scalable monetization frameworks, playbooks, and best practices<\/span><\/span><\/span><\/span>
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    • Mentor and elevate internal teams (Product, UA, Data) toward stronger monetization thinking<\/span><\/span><\/span><\/span>
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    • Support critical product phases (soft launch, global launch, scaling) with strategic input<\/span><\/span><\/span><\/span>
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    • Act as a trusted advisor to leadership on growth and monetization decisions<\/span><\/span><\/span><\/span>
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      Yêu cầu<\/h3>

      6. Requirements<\/span><\/span><\/b><\/span><\/span>
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      Must Have<\/span>
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      • Proven experience in mobile game monetization at scale, working with live games that have meaningful DAU<\/span>
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      • Strong track record of improving key monetization metrics such as ARPDAU, LTV, ad revenue, and payer conversion<\/span>
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      • Deep hands\-on experience with ad monetization systems including AdMob, AppLovin MAX, ironSource, mediation setups, waterfall optimization, and in\-app bidding<\/span>
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      • Strong product thinking with the ability to connect player behavior, economy design, and revenue performance<\/span>
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      • Experience analyzing cohort performance, retention metrics, and LTV to drive monetization decisions<\/span>
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      • Ability to work both strategically and hands\-on, including monetization setup, testing, and optimization<\/span>
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      • Proven experience working on casual or puzzle mobile games<\/span>
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      • Based in Vietnam<\/span>
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        Nice to Have<\/span>
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        • Experience working with global mobile game markets, especially Tier 1 and Tier 2 regions<\/span>
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        • Strong understanding of player behavior, monetization psychology, and mobile game market trends<\/span>
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        • Experience building monetization frameworks, processes, or mentoring internal monetization teams<\/span>
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          Đãi ngộ<\/h3>

          7. What We Offer<\/span><\/span><\/b><\/span><\/span>
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          • Flexible, high\-trust collaboration model tailored to your preferred way of working<\/span><\/span><\/span><\/span>
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          • Competitive compensation with <\/span>significant upside tied to real business impact<\/span><\/span><\/span><\/span>
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          • Opportunity to <\/span>shape monetization strategy at a company level<\/span>, not just optimize execution<\/span><\/span><\/span><\/span>
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          • Direct access to founders and a fast decision\-making environment<\/span><\/span><\/span><\/span>
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          • A product team open to experimentation, iteration, and new thinking<\/span><\/span><\/span><\/span>
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          • Potential to build a <\/span>long\-term strategic partnership<\/span> beyond a typical consulting engagement<\/span><\/span><\/span><\/span>
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