takealot.com

Mr D - Head of Customer Growth

Show

Mr D, a division of the Takealot Group, is looking for a highly talented Head of Customer Growth to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

  • Scale: Show the millions of Mr D customers what you can do
  • Learn: We work with the best of the best, and then some.
  • Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Chief Marketing Officer for Mr D.

Your responsibilities will include:

Growth Strategy and Planning:

  • Design and execute the growth roadmap focusing on acquisition, reactivation, and retention strategies.
  • Develop a comprehensive plan to drive non-habituated customers to transact and convert them into loyal, active users.
  • Own the full customer activation lifecycle, from app installs to habituation, ensuring measurable outcomes.
  • Establish KPIs to evaluate traffic, acquisition channels, habituation success, and order growth.

Leadership and Team Management:

  • Oversee, mentor, and develop high-performing teams, including:
  • Paid Media: Strategy and execution of campaigns to drive efficient and scalable customer acquisition.
  • CRM: Managing communications (emails, notifications, etc.) to drive reactivation, retention, and habituation.
  • In-App Merchandising: Curating in-app content strategically to improve customer engagement and conversion rates.
  • Foster a culture of data-driven experimentation and performance optimization.

Customer Lifecycle Optimization:

  • Collaborate with cross-functional teams (Brand, Product, Analytics) to optimize the customer funnel and improve conversion metrics from acquisition to order completion.
  • Build and execute highly targeted campaigns that focus on quality traffic and drive meaningful engagement.
  • Leverage customer insights and segmentation to design campaigns tailored for various touchpoints across the user journey.

Initiatives to Drive Growth:

  • Develop innovative acquisition channels to target new customers while optimizing existing channels to ensure ROI.
  • Craft and roll out reactivation initiatives to engage dormant customers and lead them back to the platform.
  • Align in-app merchandising with promotional and growth efforts to maximize purchase intent during browsing.

Data & Analytics:

  • Use advanced analytics and marketing insights to refine acquisition and retention strategies.
  • Build dashboards and reporting mechanisms to communicate progress, learnings, and outcomes of campaigns and initiatives to leadership.
  • Identify patterns in customer behaviors and use this intelligence to influence strategies.

Attributes & Skillsets required:

  • Strong leadership skills with the ability to inspire, manage, consolidate, and elevate high-functioning teams across Paid Media, CRM, and In-app Merchandising.
  • Expertise in building and scaling acquisition and retention strategies that are highly data-driven and result-oriented.
  • Sound knowledge of growth tactics: paid ads, digital acquisition funnels, CRM campaigns, push notifications, app-based customer engagement, and performance optimization.
  • Hands-on familiarity with growth analytics tools like Google Analytics, Data Studio, Tableau, or similar.
  • Exceptional stakeholder management and communication skills, with the ability to articulate growth vision across organizational levels.
  • Entrepreneurial mindset with innovative problem-solving skills, and thrives in a high-pressure, target-driven environment.
  • Exposure to subscription-based models or loyalty programs. Familiarity with app-based revenue strategies, including gamification, personalization, or partnerships.
  • Results-driven with a track record of meeting ambitious KPIs.
  • Team-oriented with excellent collaboration and relationship-building abilities.
  • Adaptable to changing priorities in an agile work environment.
  • Experience working in the food delivery, e-commerce, or tech space.
  • Entrepreneurial mindset with a proactive approach to innovation.

Qualifications:

  • A Bachelor’s degree in Business Management, Marketing, Communications or a related field.
  • 7+ years of marketing or growth experience, with at least 3 years leading multi-functional teams in fast-paced, high-growth digital environments.
  • Proven experience working in on-demand, ecommerce, or tech ecosystems (restaurant delivery, grocery, retail marketplaces/FMCG preferred).

Let’s talk about life @ Mr D

  • The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
  • No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
  • Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
  • Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
  • Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
  • Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
  • Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference