Omnichannel Manager

Joining Allergan Aesthetics (AA), an AbbVie company means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients’ lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look – and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.

Our Great Place to Work® Certification highlights our dedication to cultivating a high-trust, high-performance, and inclusive culture for all.

At Allergan Aesthetics, you won't just have a job—you’ll have the opportunity to unlock a bright future, because we're not just a workplace; we're a world of possibilities.

Difference makers wanted. Apply now!

A critical strategic opportunity to unlock a new era of growth for the brand that created an entire industry – BOTOX Cosmetic – and a supporting portfolio of market-leading and innovative aesthetic medicine solutions. Help drive better outcomes for aesthetic patients, as well as the practices of healthcare practitioners across Canada.

Omnichannel Manager will:

Lead Customer Omnichannel evolution (50%):

Build the Allergan Aesthetics (AA) strategic, integrated approach to omnichannel communications. Own the strategic framework for how AA delivers branded commercial and educational content to core external customer stakeholders, informing both annual and quarterly plan-of-action that delivers business results.
Support the Brand Leads and Portfolio Team in building and executing Customer Experience Flows with content, messaging, and direction that support customer partnership growth across an adoption ladder.
Partner with Business Excellence (BEX) team to build and lead an understanding of the total serviceable customer universe, and strategy on how best to maximize opportunity with relevant customer segments and profiles.
Serve as Marketing lead for the core AA digital properties such as AA Access, clinic locators, professional brand websites, etc.
Stay informed on the most effective and efficient ways of delivering messages to the AA customer base, and prioritize internal AA resourcing in alignment.
Establish clear KPIs that define what success looks like, and regularly analyze performance
and market dynamics/opportunities, communicating findings to cross-functional Portfolio Team and to senior management.

Build future state Consumer Omnichannel capabilities (25%):

In collaboration with the Consumer Media & Loyalty Manager, build the vision and strategic framework for renovating AA’s integrated, holistic engagement of consumers and patients across Canada.
Identify and optimize connection points between the customer and consumer omnichannel journeys to enhance patient-clinic experience with Allergan brands.
Lead AA’s Co-Marketing program, partnering closely with Key Account team to identify and execute current opportunities, while working with internal teams to optimize and enhance program parameters.

Lead stakeholder education of Practice Development Solutions (PDS) (25%):

Support our customers’ practices initiatives to recruit, convert, and retain patients by educating them on best practices.
Partner with International and local teams to build tools and initiatives that support business and practice discussions between AA field team members and relevant clinic stakeholders.
Operate as Marketing lead for AA’s commercial policy, Allergan Partner Privileges (APP), partnering closely with Trade & Pricing team to define strategic framework for pricing/promotion.

Other:

Lead a business case for incremental investment in omnichannel execution.
Partnership/influence over cross-functional cost centres (Brand Budgets, DTC, Consumer Loyalty, etc.) in alignment with Portfolio Team and business priorities.

Equivalent to a four-year University education with emphasis in business and/or science. MBA is an asset.
Bilingualism (French/English) would be an asset.
A minimum of six (6) to eight (8) years of commercial experience (e.g. Marketing, Sales, Category Management, Business Excellence, etc.) in the consumer health, beauty/cosmetic industry (CPG / FMCG would be considered), or pharmaceutical industry.
Experience working in Health Canada regulated industries within Beauty, Cosmetic, Pharmaceutical, or Medical Aesthetics is preferred
Strong understanding of a Marketing tech stack (MarTech) and the role of different channels in a marketing mix.
Experience in communicating with different types of external stakeholders – understanding drivers for consumers/patients, clinic owners/managers, and healthcare practitioners.
Resourceful, proactive self-starter with a hands-on, entrepreneurial mindset, eager to support both long-term strategy and day-to-day execution of the plans while seeking to ‘raise the bar.’
Great communicator, able to clearly and succinctly communicate key points with a high degree of influence and persuasiveness – both written and verbal.
Inspiring ability to lead without authority, both within own working group and with cross-functional partners.
Strong analytical thinker, comfortable in deriving actionable insights from data, and setting and tracking KPIs.
Ability to work collaboratively with internal stakeholders and partner agencies; taking and providing feedback constructively; executive presence and comfort in presenting to internal senior management.
Strong project management skillset and ability to prioritize effectively.

Accountability: Taking ownership of assigned projects or workstreams, and ensuring they are completed successfully (aligned to expectations) and on-time.

Adaptability: The ability to thrive in a fast-paced and changing environment, being flexible and open to new ideas and approaches.

Collaboration: The ability to work effectively with cross-functional teams and stakeholders to drive initiatives and achieve desired outcomes.

Communication: Strong verbal and written communication skills to effectively convey ideas, influence others, and build relationships with internal and external stakeholders.

Customer-centricity: A deep understanding of customer needs and the ability to develop and implement strategies that enhance customer satisfaction and drive business growth.

Innovation: A mindset that embraces creativity and continuous improvement, seeking new and better ways to enhance practice development strategies and processes.

Strategic Thinking & Results Driven: The capacity to think critically and strategically, analyzing market trends and identifying opportunities to drive growth and optimize practice development efforts.

Why Allergan Aesthetics?

We believe in the work that we do and together we create the products and technologies that drive the advancement of aesthetic medicine. Our principles are shaped to empower us to deliver on that promise:

Making your practice our purpose
Inclusive of all people
Putting science at the core
Creating what’s next
Connecting to patients.

We show up every day, energized by the chance to make a real difference in people’s lives. So, every day is one that counts. Aligning your interests with our imperatives as a business, you always have opportunities to step up and reach higher. So, we foster an inclusive, supportive environment where you’re empowered to ask questions, think big and build on each other's best ideas.

AbbVie is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply.

AbbVie Canada is committed to offering competitive and equitable compensation, informed by regular market benchmarking and internal equity reviews. The salary range for this position is provided in accordance with applicable local disclosure requirements and is designed to be a representative range of salaries of this role alongside other comparable roles. A discretionary decision of an individual's final base salary will be determined based on numerous factors, including the selected candidate’s experience, qualifications, job responsibilities, and internal equity considerations, consistent with company policies and applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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